Service Objects, the leading provider of real-time global contact validation solutions, today announced its new Address Detective - International service, which allows businesses to correct or append the country of origin to each of their existing contact records. Leveraging hundreds of authoritative data sources, Address Detective - International performs a multi-point cross-comparison on a contact’s name, address, phone, email and IP address to discern the correct country. The service also provides an overall quality score to help determine the accuracy rate of the contacts.
Understanding the geographic location of customers is the first step organizations need to undertake to achieve compliance with the multitude of data protection laws currently in existence.
Geoff Grow, Founder and CEO of Service Objects
For businesses, knowing the geographical location of existing and new contact records in their database is the first step to complying with the over 100 international Data Protection laws currently being passed or in existence. While Europe’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018, many other international Data Protection laws are already in place, such as Canada’s PIPEDA, Australia’s NDB, and Japan’s APPI. The consequences of noncompliance are significant, including costly fines and other penalties.
“Our Address Detective – International service searches and cross-references data points from multiple proprietary databases to provide businesses with exceptional match and correction rates,” said Geoff Grow, CEO and Founder, Service Objects. “Understanding the geographic location of customers is the first step organizations need to undertake to achieve compliance with the multitude of data protection laws currently in existence.”