Service Objects Announces Global Email Validation Service Enhancements

New release now validates expanded range of global addresses to better support customer communications during COVID-19 crisis.
SANTA BARBARA, CA (April 1, 2020)

Service Objects, the leading provider of real-time global contact validation solutions, has released an upgrade for its DOTS Email Validation service including substantial improvements to the range of global addresses supported.

Email Validation is key to ensuring critical customer communications such as policy updates, password resets, shipping delivery notices and more reach the end user.

Geoff Grow, CEO, Service Objects

Enhancements included in this latest release of Email Validation include a new data source that significantly improves validation capabilities for email addresses with Yahoo! domain names, including global addresses such as in the United Kingdom, in France, and other countries. As of January 2020, Yahoo! Mail has over 225 million subscribers worldwide.

These enhancements improve a service that already reduces email bounce rates by up to 90%, validating and correcting email addresses while flagging problem addresses such as known spammers and fraudulent addresses, spam traps, honeypots, disposable and alias addresses and more. These capabilities ensure that more of your mission-critical email is deliverable, while protecting businesses from blacklisting and sender reputation problems.

“In this uncertain time dealing with the COVID-19 pandemic, businesses need to effectively communicate with customers and have correct email addresses,” notes Geoff Grow, CEO of Service Objects. “Email Validation is key to ensuring critical customer communications such as policy updates, password resets, shipping delivery notices and more reach the end user. These upgrades are part of an ongoing process of continual improvement for this mission-critical service.”

Service Objects is currently offering 500 free transactions to help businesses evaluate Email Validation for processing email lists or integrating this service via API interfaces. All of our global data validation products include expert technical advice, industry-leading 24/7/365 support and guaranteed 99.999% uptime. To learn more about Email Validation, please visit our website.

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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