Service Objects, the leading provider of real-time global contact validation solutions, today announced the release of a new whitepaper, The ROI of Real-Time Email Validation. The whitepaper provides a roadmap on how to get the most proﬁtability and customer engagement from email marketing by combining simple automated tools and best practices in email data quality. These strategies not only improve key email marketing metrics, but also help save organizations from a host of issues including fraud, blacklisting and regulatory concerns. To get your copy of the white paper, click here.
By ensuring the quality of email assets are authentic and accurate, organizations can make more informed decisions, develop more effective marketing strategies and strengthen customer relationships.
Geoff Grow, CEO and Founder of Service Objects
According to the Direct Marketing Association, email has the highest ROI of any marketing channel: an amazing 4300%. In the 2017 Email Marketing Industry Census from Econsultancy, respondents rank email as being superior to SEO, content marketing, paid search, social media, or any other marketing approach.
However, this effective channel does not come without its own difficulties. In the past, many businesses lived with bad email addresses as an inevitable cost of doing business. Today, this has changed dramatically in the face of increasing costs and consequences for violating regulations such as the United States’ CAN-SPAM, Canada’s Anti-Spam Law (CASL) and Europe’s General Data Protection Regulation (GDPR).
As the white paper discusses, businesses are turning to automated email validation and verification solutions to meet these challenges. A good email validation service will examine multiple dimensions of what can go wrong with an email address—and in some cases, can even fix erroneous addresses to make them usable. At its root, email validation takes your email contact data and makes it clean, safe and usable.
“As businesses operate in an environment filled with an increasing number of regulatory mandates, implementing a real-time email validation solution to ensure contact data is genuine, accurate and up-to-date is more important than ever,” said Geoff Grow, CEO and Founder, Service Objects. “In fact, according to figures from the recent Email Marketing Industry Census, nearly 80% of firms now proactively cleanse their email marketing lists. These businesses recognize that the ROI of email validation is more than monetary. By ensuring the quality of email assets are authentic and accurate, organizations can make more informed decisions, develop more effective marketing strategies and strengthen customer relationships.”