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Latest Whitepaper
Marketing with Bad Contact Data: A Recipe for Disaster

Did you know that 1 in 4 contact records contains critical errors? Bad data has far-reaching negative impacts on the costs and performance of your marketing and sales campaigns. The good news: it is largely correctable.

In this paper, we discuss where bad contact data originates, how it impacts marketing campaigns, and what can be done to correct and maintain the data quality within contact records going forward.

Frequently Asked Questions

What is a Web Service?

A web service is something you can call over the web from a program. For more background on Web services, see Web Services - An Executive Summary.