With large parts of the US dealing with the #PolarVortex, the focus is rightly on keeping people safe and critical systems continuing to operate. The impacts are already far-ranging, from colleges and...
Perhaps Thomas Redman’s most important recent article is “Seizing Opportunity in Data Quality.” Sloan Management Review published it in November 2017, and it appears below. Here he expands on...
Engaged employees lead to happy customers. There is an undeniable link between employee experience and customer experience. Companies that lead in customer experience have 60% more engaged employees, and...
I published the provocatively-titled article, “Bad Data Costs the United States $3 Trillion per Year” in September, 2016 at Harvard Business Review. It is of special importance to those who need...
“Online retailers of all sizes are constantly under attack by sophisticated fraudsters. In fact, credit card fraud costs US online retailers an estimated $3.9 billion each year.” - Geoff Grow, Founder...
In today’s fast-paced world, customers have become more demanding than ever before. Customer-centric organizations need to build their models after critically analyzing their customers, and this requires...
There are a lot of buzzwords thrown around in the customer sphere, but two of the big ones relate to experiences—customer and user. Although CX and UX are different and unique, they must work...
According to a recent blog by Villanova University, the amount of data generated annually has grown tremendously over the last two decades due to increased web connectivity, as well as the ever-growing...
The Service Objects’ team watched the steady stream of images from Hurricane Harvey and its aftermath and we wanted to know, ‘What can we do to help?’ We realized the best thing we could do is...
“Did you know that nearly 30 million Americans move each year? Did you also know that government agencies like counties, cities, and states are required to keep accurate and up to date records of their...
Every week, I’m asked, “What is changing in customer service?” The expected answer is that I’ll talk about all the new ways customer service and support is conducted – and I do. There’s...
You probably know what omnichannel means, but a quick definition is always helpful. It refers to the various touch points by which a business/organization can reach a customer. The idea — and the ideal...
“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...
“In the era of big data and software as a service, we are witnessing a major industry transformation. In order to stay competitive, businesses have reduced the time it takes to deploy a new application...
Fraud comes in many forms whether through misrepresentation, concealment or intent to deceive. Traditional methods of identifying and fighting fraud have relied on data analysis to detect anomalies which...
Dealing with international addresses is no simple task. An address can often be misspelled, incorrectly formatted or simply written in a foreign language that you do not understand. The simple fact that...
Our USPS CASS Certified™ Address Validation service improves internal mail processes and delivery rates by standardizing contact records against USPS data and flagging for vacancy, addresses returning...
With the holiday season upon us, online sales surge with customers seeking to place orders with retailers. But not all orders, form submissions, and lead generation efforts are legitimate. Building fraud...
The bane of any Database Administrator is maintaining duplicate records. They take up unnecessary space and generally do not provide any added value to contact records. A more challenging task for Database...
Gaining Insight on Customers and Prospects No question: customers are the backbone of your business and in order to make a connection, and ultimately generate sales, you need to maintain good insight into...
What do you get when you cross Service Objects' powerful data validation APIs with NuGet? Time savings -- and peace of mind that our best practices including failover configuration have been implemented....
Simplify risk assessment, reduce fraud, and ensure the integrity of your address data with DOTS Address Validation - International. An address validation service is a must have tool for every business....
Phone Number Validation is the number one tool for the Data Hygienist to ensure that phone numbers in their lists are clean, correct and useful. Executing any phone campaign without proper phone number...
At Service Objects, we are constantly striving to provide value to our customers and improve our products. With that in mind, here are some of the new features we know you will be interested in! Name...
Thinking about moving to Canada after this election? All jokes aside, there are some things you should know about sending or receiving mail to our northerly neighbor. We have compiled some of the key...
Intelligent Systems are ubiquitous in our daily lives, from facial recognition in cameras to product recommendations in e-commerce. These modern conveniences and others are enabled through machine...
In software development, there are two common approaches to architectural design. One school of thought, un-opinionated, is to make software agnostic and be as flexible as possible to allow the developer...
This election year has already had its share of surprises and upsets, and it's just getting started. Political parties and individual campaigns alike are scrambling to reach out to as many members of the...
A global review of data-driven marketing by GlobalDMA and the Winterberry Group found in its survey of 3,000 marketing professionals that nearly all recognize the importance of data in advertising and...
Have you ever been in a business with a sign that says, "We reserve the right to refuse service"? When doing business in person, merchants may be able to detect warning signs of potential fraud. Perhaps...
Are you looking for fresh lead-generation tools to help boost sales? Do you have a rock star sales team already, yet know your sales force could close even more contracts if they had access to better...
Every year Mr. Santa Claus faces enormous pressure to deliver billions of presents around the world. He has just one night—just one chance to ensure delivery of all the toys to children all over the...
Each year, over 140 million pieces of mail are marked as undeliverable. This happens for several reasons which include incorrect address format, address no longer exists, and mail refused by an addressee...
It's not unusual for network administrators to lock down their server environments for security reasons and restrict inbound and outbound network activity. Basically, nothing can come in or go out without...
It’s important to remember that REST is an architectural style and that it does not have an official standard. As such, the question on how to call a REStful web service will often arise. If the service...
Request and reply Usage: The request and reply pattern utilizes the HTTP protocol to transfer data to Service Objects Web Services where the data is processed, validated and/or appended to and returned to...
As Hurricane Joaquin works its way toward the United States’ East Coast, Service Objects has made every effort to ensure its services will remain available and performance will not be affected. Our...
Local Number Portability (LNP) was introduced to the telecom industry as a means of fighting the monopolistic practices of phone service providers. Prior to LNP being developed, switching telecom carriers...
In August 2015, Service Objects validated our 2 BILLIONTH contact and we're still counting! The first billion contact validations took over 10 years - the next billion only took 4 years. To...
Disposable email addresses (DEAs) are nothing new, but for business owners, project managers and IT specialists, it can spell disaster for email marketing campaigns. Understanding what they are, why they...
Service Objects is now a League of American Bicyclists recognized Bronze Bicycle Friendly Business! Service Objects joins a cutting-edge group of more than 1,000 local businesses, government agencies and...
Street, avenue, boulevard, and court are but a few of the many suffixes used in addresses. Add in Spanish or French variations like corte or rue and the list gets even longer. If you use the wrong suffix,...
It's a joke everyone knows: people hate telemarketers. But when telemarketing is part of your business plan, you need to know how to do it. The last thing your business needs are annoyed customers. Use the...
Canada has several privacy laws regulating the collection, use, and disclosure of personal information in the course of commercial activities. Under Canada's private sector privacy laws, personal...
What is a Hack-a-thon? The term "hackathon" (or "hackfest," "codefest, or "hackday") combines the words hack and marathon. In other words, a caffeine-fueled frenzy of innovation. Though coding is a common...
Many of us work with databases containing row after row of contact records. We tend to think of these databases as a whole, oftentimes referring to a contact database as a "list." While you may care deeply...
What an email may say about your potential customers Today’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and...
Our development team has been working hard on some new design references in an effort to make our contact validation services easier to integrate. Many services can be strengthened with Service Objects...
Because of the prevalence of multi-channel marketing, email append has become a widely used method for companies to build their in-house email database with permission-based addresses. It’s one of the...
Many companies talk about up-time and service level agreements that look great on paper but don’t perform up to customer expectations in a crisis. A good backup process, covering application software, is...
New Enhancement Will Improve Your Contact Data Accuracy for Reverse Phone Lookup and Lead Enhancement and Scoring. Traditional consumer data sources such as Directory Assistance are offered by typical...
Beware --- sending emails to wireless devices has its pitfalls More and more people are using cell phones with SMS features these days. In fact, text messaging is becoming the number one means of...
"Tax complexity itself is a kind of tax." ~Max Baucus Since the beginning of the year, 25 different cities or counties in the state of Arkansas have had changes in their sales & use tax rates. In...
XML Based Web services were developed with the goal that computers using different environments could communicate and exchange information. At Service Objects, Inc. our commitment to satisfying this...
Not another marketing theory: Read how technology works on the issues that may be limiting your sales and/or damaging your online reputation. Successful e-commerce companies have three things in common:...
In a few days Microsoft Office will turn 21. It's used in 80% of all businesses with only 8% using alternatives like Oracle StarOffice, Google Apps, and Lotus Symphony. To celebrate this momentous...
A lot of people ask what an email validation system really does and if it really helps catch bogus email addresses. The short answer is, it weeds out good email addresses from bad. However, all email...
DOTS Telephone Verification Steps Up Site Security The threat from computer crimes and other online security breaches has barely slowed, never mind stopped, according to a recent survey of 538 security...
Introducing the Address Validation Do-it-Yourself Plugin for Salesforce.com When I can get greater functionality out of my work applications without getting the tech staff involved, it makes my...
What do St. Patrick's Day and a reverse phone lookup service have in common? If the reverse phone lookup service is GeoPhone Plus from Service Objects, the answer is: a pot of gold at the end of the...
You can learn a lot from a phone number. On my home phone, my caller ID let's me know who is calling: my Best Friend or the National Survey Calling Center? With this info, I can make a split-second...
I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is...
I have been working with web services for over 6 years now and have helped many companies both big and small to resolve their frustration with the online world of bogus lead chaos and bad affiliate...
At Service Objects, our commitment to contact data quality doesn’t stop at the data services we provide. Availability and access to that data is critical to our business and our customer’s businesses....
A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all of the time. The...
All over the country businesses have popped up to bring quality sit-down restaurant meals into our homes. In the Pacific Northwest, Dinner Delivery Plus is one such business. Serving the Greater Eastside...
While many industry experts are calling 2010 the year that will "kill marketing as we know it", some feel that we shouldn't be so quick to write off some of the good ole' tried and true methods. I just...
Businesses know Phone Validation makes business sense, but how do you use it to your best advantage? There are several things to consider when trying to validate a telephone number, and in this blog we...
10. Our game room with a ping pong table, foosball table, big screen projector, XBOX360, and Rock Band.9. Blazing fast network access and dual 20" LCD monitors.8. Did someone say BBQ?! We love to cook on...
We often hear the question, "What is the difference between your Batch services and your Real-Time XML Web Services? Hopefully these key points will help shed some light on the matter. Can I order a...
With the economy amidst a downfall you need to exercise your budget, right? Service Objects can help you lean down expenses and keep moving forward with DOTS Lead Validation. Efficiency is key in this...
The development team here at Service Objects is always hard at work supporting, enhancing, and building new Web services. For this blog, I wanted to take a few minutes to talk to you about two new and...
SANTA BARBARA, CA — December 23, 2008 — Service Objects announced today that its DOTS Address Geocode Web Service will play an important role as Santa Claus drives his sleigh around the world tomorrow...
As a marketer I am always keeping a watch on industry news that will affect the bottom line of my sales and marketing campaigns. I think that this story is of particular interest to my field, especially...
