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A Daisy Chain of Hidden Customer Data Factories

I published the provocatively-titled article, “Bad Data Costs the United States $3 Trillion per Year” in September, 2016 at Harvard Business Review. It is of special importance to those who need...

Service Objects
February 27, 2018

The Talent Gap In Data Analytics

According to a recent blog by Villanova University, the amount of data generated annually has grown tremendously over the last two decades due to increased web connectivity, as well as the ever-growing...

Service Objects
October 3, 2017

Ensuring Addresses are Accurate and Up-to-Date

“Did you know that nearly 30 million Americans move each year? Did you also know that government agencies like counties, cities, and states are required to keep accurate and up to date records of their...

Service Objects
August 15, 2017

What Has Changed in Customer Service?

Every week, I’m asked, “What is changing in customer service?” The expected answer is that I’ll talk about all the new ways customer service and support is conducted – and I do. There’s...

Service Objects
August 1, 2017

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...

Service Objects
May 23, 2017

The Path to Data Quality Excellence

“In the era of big data and software as a service, we are witnessing a major industry transformation. In order to stay competitive, businesses have reduced the time it takes to deploy a new application...

Service Objects
May 9, 2017

Fighting Fraud with Big Data

Fraud comes in many forms whether through misrepresentation, concealment or intent to deceive. Traditional methods of identifying and fighting fraud have relied on data analysis to detect anomalies which...

Service Objects
December 22, 2016
No image, text reads Service Objects Tutorials

How to Validate International Addresses

Dealing with international addresses is no simple task. An address can often be misspelled, incorrectly formatted or simply written in a foreign language that you do not understand. The simple fact that...

Service Objects
December 20, 2016

What Does Address Validation Offer?

Our USPS CASS Certified™ Address Validation service improves internal mail processes and delivery rates by standardizing contact records against USPS data and flagging for vacancy, addresses returning...

Service Objects
November 22, 2016

Protecting Yourself from High Risk IP Fraud

With the holiday season upon us, online sales surge with customers seeking to place orders with retailers. But not all orders, form submissions, and lead generation efforts are legitimate. Building fraud...

Service Objects
November 8, 2016

Name Deduplication Techniques

The bane of any Database Administrator is maintaining duplicate records. They take up unnecessary space and generally do not provide any added value to contact records. A more challenging task for Database...

Service Objects
October 4, 2016

Service Objects Announces DOTS NuGet Packages

What do you get when you cross Service Objects' powerful data validation APIs with NuGet? Time savings -- and peace of mind that our best practices including failover configuration have been implemented....

Service Objects
September 22, 2016

Moving to Canada – Mail Subscriber Guide

Thinking about moving to Canada after this election? All jokes aside, there are some things you should know about sending or receiving mail to our northerly neighbor. We have compiled some of the key...

Service Objects
May 31, 2016

Opinionated Software – Choosing Your Vision

In software development, there are two common approaches to architectural design. One school of thought, un-opinionated, is to make software agnostic and be as flexible as possible to allow the developer...

Service Objects
March 24, 2016

Cold Calling in an Election Year

This election year has already had its share of surprises and upsets, and it's just getting started. Political parties and individual campaigns alike are scrambling to reach out to as many members of the...

Service Objects
March 17, 2016

How IP Validation Can Help Prevent Fraud

Have you ever been in a business with a sign that says, "We reserve the right to refuse service"? When doing business in person, merchants may be able to detect warning signs of potential fraud. Perhaps...

Service Objects
December 29, 2015
No image, text reads Service Objects Tutorials

Improving Canada Address Deliverability

Each year, over 140 million pieces of mail are marked as undeliverable. This happens for several reasons which include incorrect address format, address no longer exists, and mail refused by an addressee...

Service Objects
December 3, 2015
Service Objects integrations can help improve your contact data quality, help with data validation, and enhance your business operations.

Service Objects Integration Patterns

Request and Reply Usage: The request and reply pattern utilizes the HTTP protocol to transfer data to Service Objects Web Services where the data is processed, validated and/or appended to and returned to...

Service Objects
October 15, 2015

Natural Disasters – Service Objects Is Ready!

As Hurricane Joaquin works its way toward the United States’ East Coast, Service Objects has made every effort to ensure its services will remain available and performance will not be affected. Our...

Service Objects
October 2, 2015

The Benefits And Uses Of Local Number Portability

Local Number Portability (LNP) was introduced to the telecom industry as a means of fighting the monopolistic practices of phone service providers. Prior to LNP being developed, switching telecom carriers...

Service Objects
September 10, 2015

2 Billion! (and counting…)

In August 2015, Service Objects validated our 2 BILLIONTH contact and we're still counting!  The first billion contact validations took over 10 years - the next billion only took 4 years.  To...

Service Objects
September 8, 2015

The Problem With Bad Address Validation

Street, avenue, boulevard, and court are but a few of the many suffixes used in addresses. Add in Spanish or French variations like corte or rue and the list gets even longer. If you use the wrong suffix,...

Service Objects
August 12, 2015

Canadian Address Privacy Concerns

Canada has several privacy laws regulating the collection, use, and disclosure of personal information in the course of commercial activities. Under Canada's private sector privacy laws, personal...

Service Objects
July 15, 2015

Service Objects and the Hack-a-thon

What is a Hack-a-thon? The term "hackathon" (or "hackfest," "codefest, or "hackday") combines the words hack and marathon. In other words, a caffeine-fueled frenzy of innovation. Though coding is a common...

Service Objects
May 18, 2015

The Anatomy of a Great Contact Record

Many of us work with databases containing row after row of contact records. We tend to think of these databases as a whole, oftentimes referring to a contact database as a "list." While you may care deeply...

Service Objects
March 12, 2015

Demographics for Email

What an email may say about your potential customers Today’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and...

Service Objects
October 24, 2012

Email Append – The Good. The Bad. And the Ugly.

Because of the prevalence of multi-channel marketing, email append has become a widely used method for companies to build their in-house email database with permission-based addresses. It’s one of the...

Service Objects
March 27, 2012

E-Commerce: Calculating the Right Sales Tax

"Tax complexity itself is a kind of tax." ~Max Baucus Since the beginning of the year, 25 different cities or counties in the state of Arkansas have had changes in their sales & use tax rates. In...

Service Objects
April 27, 2011

Happy Birthday Microsoft Office

In a few days Microsoft Office will turn 21. It's used in 80% of all businesses with only 8% using alternatives like Oracle StarOffice, Google Apps, and Lotus Symphony. To celebrate this momentous...

Service Objects
January 3, 2011

Two Types of Online Fraud Everyone Can Do Without

DOTS Telephone Verification Steps Up Site Security The threat from computer crimes and other online security breaches has barely slowed, never mind stopped, according to a recent survey of 538 security...

Service Objects
June 11, 2010

LeadsCon 2010… Its all about Quality Leads

I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is...

Service Objects
February 24, 2010

Direct Mail Marketing Isn’t Going Anywhere Yet

While many industry experts are calling 2010 the year that will "kill marketing as we know it", some feel that we shouldn't be so quick to write off some of the good ole' tried and true methods. I just...

Service Objects
January 13, 2010

Phone Validation Made Simple

Businesses know Phone Validation makes business sense, but how do you use it to your best advantage? There are several things to consider when trying to validate a telephone number, and in this blog we...

Service Objects
July 9, 2009

The Business of Batches

We often hear the question, "What is the difference between your Batch services and your Real-Time XML Web Services? Hopefully these key points will help shed some light on the matter. Can I order a...

Service Objects
April 2, 2009

What’s New at Service Objects?

The development team here at Service Objects is always hard at work supporting, enhancing, and building new Web services. For this blog, I wanted to take a few minutes to talk to you about two new and...

Service Objects
February 23, 2009

New Undeliverable-as-Addressed (UAA) Standards

As a marketer I am always keeping a watch on industry news that will affect the bottom line of my sales and marketing campaigns. I think that this story is of particular interest to my field, especially...

Service Objects
October 1, 2008