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The Benefits of Email Marketing

Few marketing channels share the power of email. It is immediate, urgent, personalized and inexpensive. And according to the Direct Marketing Association, it has the highest ROI of any marketing channel:...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 16, 2018

Customer Service Week: More Than a Week to Us

This week, October 1-5, was Customer Service Week: a nationally-recognized event first proclaimed by the US Congress in 1992. It was designed to recognize the work of customer service professionals in the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 5, 2018

The Role Data Quality Plays in Master Data Management

Enterprises are dealing with more data than ever before, which means that proper information architecture and storage is crucial. What’s more, the quality of the data you store affects your business more...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 2, 2018

Protecting Your Business from Ecommerce Fraud

Most ecommerce merchants learn the hard way; orders and registrations from fraudulent sources cause financial, merchandise, and time losses. With the rise of mobile ecommerce and the proliferation of...

Rob Manser, Marketing
Rob Manser
Marketing
September 25, 2018

Data Quality and the 2020 Census

We talk a lot on these pages about how data quality affects your business. But once in a while, we also feel it is important to look at how data quality affects society as a whole. And one of the best...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 18, 2018

More Than an Address: What is a Delivery Point?

Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line. First, let’s look at one actual address...

Rob Manser, Marketing
Rob Manser
Marketing
September 11, 2018

Saving More of Your Labor this Labor Day

Labor Day is much more than the traditional end of summer in America: it pays tribute to the efforts of working people. It dates back well over a century, with one labor leader in the 1800s describing it...

Rob Manser, Marketing
Rob Manser
Marketing
September 4, 2018

Compliance and Address Insight

The golden rule of marketing has always been, “know your customer.” In today’s regulatory environment, however, it might be more accurate to say, “know your customer – or else!” Nowadays...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 28, 2018
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