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The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you work in...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 8, 2017

Phone, Mail, or Email Marketing? The Pros and Cons

There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer? We already know the right answer to this question: “It depends.” But a better...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 11, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you wanted to...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...

Service Objects
May 23, 2017

Maintaining a Good Email Sender Reputation

What are Honeypot Email Addresses? A honeypot is a type of spamtrap. It is an email address that is created with the intention of identifying potential spammers. The email address is often hidden from...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
May 4, 2017

The Impact of Data Quality on Your Direct Mail

Some things are – sadly – a fact of life. Less than a third of people floss their teeth every day. The average US household has over $16,000 in credit card debt.  And according to the United States Postal...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 13, 2017
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