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Address Validation
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CASS and DPV: A Higher Standard for Address Accuracy

If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both of them: CASS stands for the Coding Accuracy Support System™. As the...

Rob Manser, Marketing
Rob Manser
Marketing
October 10, 2017

Getting the Most Out of Data-Driven Marketing

How well do you know your prospects and customers? This question lies at the heart of what we call data-driven marketing. Because the more you know about the people you contact, the better you can target...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 26, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Marketing
Rob Manser
Marketing
September 12, 2017

GDPR Compliance: Is Your Business Ready?

If you conduct business in Europe, May 2018 will be an important date. This is when the planned introduction of the European Union’s General Data Protection Regulation (GDPR) is scheduled to take effect....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 5, 2017

The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you work in...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 8, 2017

Phone, Mail, or Email Marketing? The Pros and Cons

There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer? We already know the right answer to this question: “It depends.” But a better...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 11, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017
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