Growth & Marketing Articles

All
Address Validation
Contact Validation
Data Quality
Email Validation
Tech Support

Address Validation’s Alphabet Soup

The United States Postal Service (USPS) has an acronym for almost everything and this leads to some pretty interesting conversations around the Service Objects' water cooler. You might overhear our...

Rob Manser, Marketing
Rob Manser
Marketing
August 13, 2019

Third-Party Platform Integration

Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and hooking up our APIs in code. Here I am...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
August 8, 2019

Accurate Contact Data and Compliance

If you are a data professional, the word “compliance” has become a bigger part of your vocabulary than ever lately. Data privacy laws have proliferated in recent years, risks and potential penalties...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 6, 2019

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and Juliet OK,...

Rob Manser, Marketing
Rob Manser
Marketing
August 1, 2019

Why Is Pricing So Hard?

Pricing is - by far - the most common question asked when we start talking with prospective customers. And of course, we understand that you need to know the costs as part of your decision-making process....

Rob Manser, Marketing
Rob Manser
Marketing
July 23, 2019

Can Vendors Use Your Data? Read the Fine Print

Your contact data assets represent the lifeblood of your company. Your organization probably has procedures in place to secure this data. But what about the third-party vendors you work with? Some...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 25, 2019

Using Geocoding for Target Marketing

What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates to define your target market – has...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 30, 2019
SHOW MORE