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Phone, Mail, or Email Marketing? The Pros and Cons

There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer? We already know the right answer to this question: “It depends.” But a better...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 11, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you wanted to...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...

Service Objects
May 23, 2017

Maintaining a Good Email Sender Reputation

What are Honeypot Email Addresses? A honeypot is a type of spamtrap. It is an email address that is created with the intention of identifying potential spammers. The email address is often hidden from...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
May 4, 2017

The Impact of Data Quality on Your Direct Mail

Some things are – sadly – a fact of life. Less than a third of people floss their teeth every day. The average US household has over $16,000 in credit card debt.  And according to the United States Postal...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 13, 2017

My Bright Orange Swedish Pension

Our professions don’t exempt us from real life. Doctors get sick, contractors have leaky roofs – and people who work at Service Objects receive misaddressed mail, just like the rest of us. But one piece of...

Rob Manser, Marketing
Rob Manser
Marketing
April 4, 2017

How to Leverage Data Quality to Improve TCPA Compliance

Recent trends such as the increase in households with mobile phones only and the rise of consumer lawsuits related to the Telephone Consumer Protection Act (TCPA) have companies such as Uber and Facebook...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 23, 2017

The Role of a Chief Data Officer

According to a recent article in Information Management, nearly two-thirds of CIOs want to hire Chief Data Officers (CDO) over the next year. Why is this dramatic transformation taking place, and what does...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 26, 2017

The Importance of Data Accuracy in Machine Learning

Imagine that someone calls your contact center – and before they even get to “Hello,” you know what they might be calling about, how frustrated they might be, and what additional products and services they...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 17, 2017

The Role of a Data Steward

If you have ever dined at a *really* fine restaurant, it may have featured a wine steward: a person formally trained and certified to oversee every aspect of the restaurant’s wine collection. A sommelier,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 12, 2017

Data Quality and the Environment

Service Objects recently celebrated our 15th year in business and it made me reflect on something that is important to me and is an underappreciated reason for improving your data quality: protecting our...

Geoff Grow, Founder & CEO
Geoff Grow
Founder & CEO
January 5, 2017

Peer-to-Peer: The Next Frontier

How do you get millennials interested in a cause? For starters, you don’t use traditional direct marketing techniques. Millennials won’t even answer a call from an unknown phone number more than 95 percent...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 3, 2017

Your Favorite Holiday Characters and Data Quality

The holidays are upon us. One of the busiest seasons for many businesses, particularly in the consumer sector. According to the National Retail Federation, as much as 40 percent of annual sales for small...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 6, 2016

What Is Data Onboarding – And Why Is It Important?

What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you may...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 10, 2016

The Importance of Data Quality for CRM

What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about your customers can tell...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 11, 2016

Lost Deliveries Equals Lost Revenue

Getting Your Mail Delivered In 2014, the United States Postal Service reported that 4.3% of all mail was ‘Undeliverable as Addressed’ (UAA). At first glance, this doesn’t seem too bad, BUT this seemingly...

Rob Manser, Marketing
Rob Manser
Marketing
September 15, 2016

Why Your Business Should Pay Attention to CASL

Many companies are worried about Canada’s anti-spam legislation (CASL). A new rule goes into effect next July, and the penalties are harsh. If you email Canadians who haven’t opted in, you...

Hendrik Fink, Sr. Product Manager
Hendrik Fink
Sr. Product Manager
August 30, 2016

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...

Rob Manser, Marketing
Rob Manser
Marketing
August 18, 2016

Data Governance and You

Data governance has become another trendy buzz-phrase among information technology professionals. Twenty years ago, it was a rarely heard term. Nowadays, there are professional societies, best practices,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 13, 2016

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...

Rob Manser, Marketing
Rob Manser
Marketing
August 12, 2016

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to streamline our marketing campaigns and...

Rob Manser, Marketing
Rob Manser
Marketing
August 2, 2016
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