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Holiday Shopping

Is Your Contact Data Ready for Holiday Shopping?

As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end of the year – a period that, for many retail and...

Rob Manser, Marketing
Rob Manser
Marketing
October 22, 2019

What is RDI in Address Validation?

RDI or a Residential Indicator is a feature in our Address Validation products that indicates if the United States Postal Service (USPS) considers an address to be a residence or a business. It’s quite a...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
October 17, 2019

What Can Phone Validation Do For Your Business?

What can phone validation tools do for you? If you do any telephone or SMS-based marketing or customer contact, they can do plenty, including: Open up more valid telephone leads Protect your...

Rob Manser, Marketing
Rob Manser
Marketing
October 8, 2019

Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts some real...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 17, 2019

The High Cost of Poor Data Quality

If you are a marketing, order fulfillment or data manager, there are some things you don’t want to be greeted with when you come to work in the morning – and a surprising number of them revolve around...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 27, 2019

PO Boxes versus Private Mail Boxes (PMBs)

Once upon a time, mail was delivered to residences, workplaces, or a Post Office (PO) box that are provided by the United States Postal Service. More recently, there is also a third option: private mail...

Rob Manser, Marketing
Rob Manser
Marketing
August 20, 2019

Address Validation’s Alphabet Soup

The United States Postal Service (USPS) has an acronym for almost everything and this leads to some pretty interesting conversations around the Service Objects' water cooler. You might overhear our...

Rob Manser, Marketing
Rob Manser
Marketing
August 13, 2019
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