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What’s New: DOTS Lead Validation International

Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International.  Lead Validation International builds on the strengths of our DOTS Lead Validation...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
November 16, 2017

Now or Later? When to Clean Your Marketo Database

If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here at Service Objects. We rather enjoy data cleanup. But then again,...

Rob Manser, Marketing
Rob Manser
Marketing
October 24, 2017

Getting the Most Out of Data-Driven Marketing

How well do you know your prospects and customers? This question lies at the heart of what we call data-driven marketing. Because the more you know about the people you contact, the better you can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 26, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Marketing
Rob Manser
Marketing
September 12, 2017

GDPR Compliance: Is Your Business Ready?

If you conduct business in Europe, May 2018 will be an important date. This is when the planned introduction of the European Union’s General Data Protection Regulation (GDPR) is scheduled to take effect....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 5, 2017
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