Lead Generation Quality: Trends and Directions
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts ...
A Shakespearean Sonnet to Data Quality
A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell ...
Lead Validation, Part 3: International Lead Validation
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services. In the first blog, ...
Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Lead Validation, Part 2: Advanced Features and Capabilities
Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the ...
Test Types and Why We Use Them
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType' ...
Credit Card Validation: Your Questions Answered
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used ...
Lead Validation: The Core Components
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions ...
Dealing with Difficult Countries in Lead Validation – International
What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This ...
