Best Practices for DOTS Email Validation
Email and email validation technologies continue to evolve and it is increasingly important that businesses keep up with these changes to ensure they are protected and getting the ...
Types of Integrations
Searching for the proper tool to fit your business needs can be a daunting task. At Service Objects, ease of integration is engineered in as part of each ...
A New Role: The Marketing Technologist
Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
The Great Debate: When to Validate Your Contact Data
A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your ...
The Difference Between Webhooks and APIs
The word "webhook" sounds really cool, and it is, but what exactly is it? What does a webhook do and how is it different from an API? What ...
Custom Lead Scoring and How it Works
Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to ...
The True Cost Of Bad Data In Your Marketing Automation
Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells ...
