Tag: data driven marketing

IP Address Validation: Sample Use Cases
This article looks at some important use cases for our DOTS IP Address Validation product. Before diving in, let’s look at what IP Address Validation is. In a nutshell, it...
Accurate Prospect and Customer Data For the Marketing Win
Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He replied, “Sin.”...
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This...
Customer Expectations are Getting…Younger
Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our own ages...

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