Poor delivery accuracy is hurting the bottom line.
Whether you are mailing expensive, glossy, multi-page catalogs or delivering a refrigerator, bad mailing addresses cost you time, money and resources.
According to the United States Postal Service (USPS), in 2014 over 6.6 billion pieces of mail were Undeliverable as Addressed (UAA), costing the mailing industry over $20 billion. In addition, over 40 million Americans change their mailing address every year. Mail often cannot be delivered because it is illegible, incomplete or incorrect, and this undelivered mail is generally forwarded, returned or treated as waste.
Customers with the best intentions make mistakes entering their contact information. Something as simple as transposing numbers in their ZIP code or a typo in their street name can lead to costly mis-shipped items, customer support intervention and lost revenue.