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LOST DELIVERIES EQUALS LOST REVENUES

POOR DELIVERY ACCURACY IS HURTING OUR BOTTOM LINE

Whether you are mailing expensive, glossy, multi-page catalogs or delivering a refrigerator, bad mailing addresses cost you time, money and resources.

According to the United States Postal Service (USPS), in 2014 over 6.6 billion pieces of mail were Undeliverable as Addressed (UAA), costing the mailing industry over $20 billion. In addition, over 40 million Americans change their mailing address every year. Mail often cannot be delivered because it is illegible, incomplete or incorrect, and this undelivered mail is generally forwarded, returned or treated as waste.

Customers with the best intentions make mistakes entering their contact information. Something as simple as transposing numbers in their ZIP code or a typo in their street name can lead to costly mis-shipped items, customer support intervention and lost revenue.

How Service Objects Can Help

Service Objects offers a number of services that help validate and correct mailing addresses, significantly increasing the deliverability of your mailing lists. Our services can be accessed through our real-time APIs, cloud-connectors or using our batch process.

Starting with DOTS Address Validation - US, you can instantly verify, correct and append address information against our CASS-Certified USPS address verification database.  Some companies choose to append latitude/longitude and demographic information, in which case we recommend DOTS Address Validation Plus.  Using either of these services, the majority of your addresses will be verified and corrected, and ready for mailing.  

Any remaining incomplete and hard to validate addresses would benefit from our DOTS Address Detective, which uses real-time fuzzy logic to complete missing data points in the address and then verified against our CASS-Certified database.

Once addresses have been verified and corrected, keep them up-to-date by accessing DOTS NCOA Live service, which is built on the USPS National Change-of-Address database (NCOALink).

For Canadian addresses, our DOTS Address Validation - Canada covers 15.7 million addresses in all 10 provinces and 3 territories and validated both French and English addresses.

Addresses outside the United States and Canada can be verified, corrected and appended, using our DOTS Address Validation - International, which covers over 250 countries, dependent areas and territories.  Addresses are corrected to the unique requirements of country’s postal address formats and cultural idiosyncrasies.