Articles and White Papers

Leads: Keeping it “Real”


Lead quality has always been a major competitive differentiator – but today, it matters more than ever. Why? Because unlike years ago, when the cost and infrastructure of customer data validation limited its use, today’s cloud-based solutions literally put the world’s postal, email and phone databases directly inside your business applications.

This white paper looks at DOTS Lead Validation from Service Objects – the leading solution that many of the world’s major corporations use to make sure their global leads are accurate, up-to-date and verified.

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