When that data is incomplete, poorly defined, or wrong, there are immediate consequences: angry customers, wasted time, and difficult execution of strategy. Employing data quality best practices presents a terrific opportunity to improve business performance.

The Unmeasured Costs of Bad Customer and Prospect Data

Perhaps Thomas Redman’s most important recent article is “Seizing Opportunity in Data Quality.”  Sloan Management Review published it in November 2017, and it appears below.  Here he expands on ...
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