Mother’s Day 2017 – Estimated Spending to Reach $23.6 Billion
While Mother’s Day is all about the Moms in our lives, it’s an even bigger day for retailers. This year the National Retail Federation estimates Mother’s Day spending to reach...
The Letter that Continues to Arrive
Before moving to my current home, making sure I completed a change of address form with the Post Office was on the top of my “to do” list.  Although most...
Big Data – Applied to Day to Day Life
With so much data being constantly collected, it’s easy to get lost in how all of it is applied in our real lives. Let’s take a quick look at a few...
From Hello Operator to Hey Siri – Accurate Contact Data Has Always Been Crucial
Fueled by our desire to communicate with one another, no matter distance, the telephone has undergone extraordinary technological enhancements since the first test call on March 10, 1876. Today, the...
We Won’t Let Storm Stella Affect Your Data Quality
A macro-scale cyclone referred to as a Nor’easter is forecasted to develop along the East Coast starting tonight and estimated to continue throughout Tuesday. In addition to typical storm preparations, have...
Medical Data is Bigger than You May Think
What do medical centers have in common with businesses like with Uber, Travelocity, or Amazon? They have a treasure trove of data, that’s what! The quality of that data and...
Marketers and Data Scientists Improving Data Quality and Marketing Results Together
In the era of big data, marketing professionals have added basic data analysis to their toolboxes. However, the data they’re dealing with often requires significantly deeper analysis, and data quality...

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