Integration Types by Use Case
In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, ...
Lead Validation: A Sample Use Case
If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are ...
What’s New with DOTS Lead Validation
DOTS Lead Validation is an ever-evolving service that helps companies improve lead quality at the point of entry, using combinations of name, address, email, phone, IP address and ...
Maximizing the Value of Your Leads: A Use Case
What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market ...
An Overview of our Address Validation Products
Service Objects currently offers a total of 25 data quality products, ranging from contact data validation to detailed sales and use tax calculation. But our roots began in ...
Using Business Logic with Validation Tools
According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.” In the world ...
The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over ...
Lead Generation Quality: Trends and Directions
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts ...
A Shakespearean Sonnet to Data Quality
A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell ...
