Lead Generation Quality: Trends and Directions

Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts ...
Read More
A Shakespearean Sonnet to Data Quality

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell ...
Read More
Lead Validation, Part 3: International Lead Validation

Lead Validation, Part 3: International Lead Validation

This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services. In the first blog, ...
Read More
Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Read More
Lead Validation, Part 2: Advanced Features and Capabilities

Lead Validation, Part 2: Advanced Features and Capabilities

Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the ...
Read More
Test Types and Why We Use Them

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType' ...
Read More
Credit Card Validation: Your Questions Answered

Credit Card Validation: Your Questions Answered

You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used ...
Read More
Lead Validation: The Core Components

Lead Validation: The Core Components

How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions ...
Read More
Image of earth from space with network concept overlay

Dealing with Difficult Countries in Lead Validation – International

What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This ...
Read More