What WISMO Can Cost You – and What You Can Do About It
In a recent blog, we discussed one of the hottest issues in this year’s retail season: WISMO, short for “Where IS My Order.” In this blog, we’d like to take a deeper dive into the consequences of WISMO, and how it isn’t too late to prevent it before this holiday shopping season.
WISMO by the numbers
First of all, this year – fueled by both growing trends in online ecommerce, and a global pandemic that has led many of us to shop from our keyboards – promises to be the busiest holiday season ever for deliveries. According to figures from Deloitte, 2020 holiday ecommerce is slated to grow by an enormous 35% this year, to a new record of nearly US $200 billion, and numerous sources note that shopping for the holidays is taking place earlier than ever this year.
And of course, deliveries continue to boom regardless of the season. While it is still too early to estimate 2020 package volume, it will certainly exceed PwC’s 2018 pre-pandemic estimate of 16 billion packages worldwide, with USPS, UPS and FedEx alone currently delivering a combined volume of 60 million packages per day. More importantly, over 11% of these shipments were damaged or mis-delivered.
This leads us to the economic and brand consequences of WISMO. According to the delivery experience management firm Convey, 44.3% of shoppers feel brands are not creating successful delivery experiences, and 83.5% are unlikely to shop with a brand again after even ONE poor delivery experience. Moreover, a near-total 98.5% of shoppers view shipping as having an impact on brand loyalty. Conversely, having accurate and reliable deliveries can form an important part of your overall service reputation and build market share.
When it comes to WISMO, both your shipping and customer service contact information is important – the former for ensuring accurate deliveries, and the latter for your ability to get in touch with customers and provide delivery visibility. Add in the urgency of accurate deliveries in the midst of a global pandemic, and this is one of the most critical times for your business to ensure that all of your contact information is accurate, reliable and up-to-date.
Preventing WISMO: it’s not too late
With the major holiday shopping season just around the corner, you still have options for ensuring your data quality to reduce the possibility of WISMO. Our solutions for delivery accuracy, including address validation and geocoding, can be implemented directly in your business automation platforms via API interfaces that allow you to verify addresses at the point of data entry, by customers or employees. In addition, we offer convenient batch list processing services allowing you to clean your contact data without the need for programming.
We also offer expert implementation assistance, available 24/7 technical support, and the industry’s only financially-backed 99.999% uptime guarantee. And we are fully staffed and ready to help you, now and in the future. To learn more about how we can help ensure accurate and trouble-free shipping for your business, contact our friendly technical staff for a free no-pressure consultation.