Ensure Postal Discounts with NCOA Live

Ensure Postal Discounts with NCOA Live

If your business uses direct mail, you know that postage is one of your biggest costs, and are probably aware that the USPS offers a range of discounts ...
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Using Lead Validation with CRM Lead Scoring Rules

Using Lead Validation with CRM Lead Scoring Rules

In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
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Source, Campaign and Capture: A Data Validation Story

Source, Campaign and Capture: A Data Validation Story

From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
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Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...
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Integration Types by Use Case

Integration Types by Use Case

In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, ...
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Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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IP Address Validation: Sample Use Cases

IP Address Validation: Sample Use Cases

This article looks at some important use cases for our DOTS IP Address Validation product. Before diving in, let’s look at what IP Address Validation is. In a ...
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Retail Recovery and Geocoding

Retail Recovery and Geocoding

The world is suddenly in a very different retail environment than anyone ever expected just a few months ago. The global COVID-19 pandemic has completely changed the business ...
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Accurate Prospect and Customer Data For the Marketing Win

Accurate Prospect and Customer Data For the Marketing Win

Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He ...
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