What’s New in Lead Validation – International Oct 2022
Our DOTS Lead Validation - International is an ever-evolving service that takes Name, Email, Address, Phone Number, IP Address and optionally Business Names to validate, test, and distinguish ...
Integrating Validation Into Your Marketo Landing Pages And Forms
When Service Objects first started creating integrations for Marketo, we started by demonstrating how our services can be utilized in Smart Campaigns via webhooks. Another feature of Marketo ...
Best Practices for Phone Contact Data
Phones are alive and well in the 21st century as marketing and customer contact channels. For starters, nowadays there is one in everyone’s pocket or purse. Second, they ...
IP Warming: A Strategy for Better Email Response
Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t ...
Understanding the ROI of Lead Data Quality
I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a ...
Ensure Postal Discounts with NCOA Live
If your business uses direct mail, you know that postage is one of your biggest costs, and are probably aware that the USPS offers a range of discounts ...
Using Lead Validation with CRM Lead Scoring Rules
In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
Source, Campaign and Capture: A Data Validation Story
From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
Using Email Validation to Avoid Deliverability Issues this Holiday Season
This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...
