IP Warming: A Strategy for Better Email Response

IP Warming: A Strategy for Better Email Response

Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t ...
Read More
Understanding the ROI of Lead Data Quality

Understanding the ROI of Lead Data Quality

I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a ...
Read More
Adding an Address Autocomplete Service to a Marketo Web Form

Adding an Address Autocomplete Service to a Marketo Web Form

Introduction In this tutorial, we will cover how to get DOTS Global Address Complete, an address autocomplete service, up and running in a Marketo web form. This will ...
Read More
Ensure Postal Discounts with NCOA Live

Ensure Postal Discounts with NCOA Live

If your business uses direct mail, you know that postage is one of your biggest costs, and are probably aware that the USPS offers a range of discounts ...
Read More
Using Lead Validation with CRM Lead Scoring Rules

Using Lead Validation with CRM Lead Scoring Rules

In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
Read More
Source, Campaign and Capture: A Data Validation Story

Source, Campaign and Capture: A Data Validation Story

From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
Read More
Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...
Read More
Integration Types by Use Case

Integration Types by Use Case

In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, ...
Read More
Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
Read More