Facebook Email Addresses: A Boon for Email Validation Systems

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Recently, Facebook announced a new email service that allows Facebook users to seamlessly integrate personalized Facebook e-mail accounts with their Facebook profiles. This “social inbox” concept links together SMS, IM, and e-mail into a single platform. The product provides you with an @facebook.com e-mail address that links to your profile. For instance, my Facebook account is: http://www.facebook.com/geoffrey.grow, so my Facebook email would be geoffrey.grow@facebook.com

This will be a boon for e-mail validation, in that the new Facebook messaging features will allow validators (like us) to link Facebook e-mail addresses to Facebook accounts. Pseudo-anonymous e-mail addresses (like pilot193@gmail.com) have always been a challenge to businesses; linking Facebook email addresses to profiles will aid in weeding-out unrelated contacts and fraudulent transactions. Linking together e-mail, Facebook accounts, SMS, and the contact, in other words, linking together the channels, will improve visibility into online transactions, and is a win-win for all parties (except the bad guys).

Posted by: Geoff G.

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