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Saving More of Your Labor this Labor Day

Labor Day is much more than the traditional end of summer in America: it pays tribute to the efforts of working people. It dates back well over a century, with one labor leader in the 1800s describing it...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 4, 2018
data privacy laws

A New Data Privacy Challenge for Europe – and Beyond

New privacy regulations in Europe have recently become a very hot topic again within the business community. And no, we aren’t talking about the recent GDPR law.A new privacy initiative, known as the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 19, 2018
DOTS Address Validation verifies, cleans, and validates contact data so businesses can rely on accurate data for shipping, building a database, and a myriad of other functions.

Anatomy of a Service: DOTS Address Validation 3

DOTS Address Validation 3 is one of our most popular services – for good reason! This service is robust and good at what it does. Our powerful CASS certified engine provides our customers with quick and...

Dylan Van Lant, Application Support Technician
Dylan Van Lant
Application Support Technician
April 19, 2018
As the GDPR ushers in a new generation of consumer data privacy controls, the Facebook and Cambridge Analytica scandal proves businesses need to prepare.

Facebook, Data Quality, and the GDPR

With 2.1 billion active users, Facebook presents an exceptional opportunity for targeted marketing and businesses interested in harnessing the power of consumer data. In fact, there are now entire...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 27, 2018

The Direct and Indirect Costs of Poor Data Quality

Imagine that your company runs an online ad for a product. But when your customer gets to your website, this product has actually been discontinued. And from thereon in, every time the customer surfs the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 28, 2017

Service Objects Launches Newly Redesigned Website

Service Objects is excited to announce that we have launched a newly redesigned website, www.serviceobjects.com. The redesign effort was undertaken to enhance the user experience and features a new...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 7, 2017

Bringing Dead Letters Back to Life

All right, we are finally going to admit it: there are some bad mailing addresses out there that even Service Objects can’t fix.Of course, we’re talking about cases like illegible handwriting,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 19, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 12, 2017

What Does API Really Mean?

API stands for Application Program Interface. It is a way for software to communicate with each other based on specific inputs and outputs. API’s are everywhere, nearly any application in existence can...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
July 20, 2017

The Letter that Continues to Arrive

Before moving to my current home, making sure I completed a change of address form with the Post Office was on the top of my “to do” list.  Although most mail received these days is typically coupons...

Caroline Wedderburn, Customer Care Analyst
Caroline Wedderburn
Customer Care Analyst
May 2, 2017

How Much Is Bad Contact Data Costing Your Organization?

Collecting visitor and customer data through a variety of channels allows you to quickly grow your contact list. When contact information comes in, your company is provided many new opportunities to expand...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 27, 2016

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to streamline our marketing campaigns and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 2, 2016

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read our series on how the quality...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 1, 2016

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns. Think...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 10, 2016

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re likely using one of these...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 3, 2016

Is Email Dying?

A Quora discussion recently got us thinking about the status of email in our day and age. As a company, we know how important email is, since we verify hundreds of thousands of emails a day. It's clearly...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 26, 2016

Why We Geek Out Over Name Validation

What's in a name? Everything -- especially if you're trying to connect with customers and prospects. If you're emailing, mailing, or calling someone and you have her name wrong, you've already lost her....

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
April 27, 2016

The True Cost Of Bad Data In Your Marketing Automation

Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells a different story --...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 10, 2016

Canadian Address Privacy Concerns

Canada has several privacy laws regulating the collection, use, and disclosure of personal information in the course of commercial activities. Under Canada's private sector privacy laws, personal...

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Service Objects
July 15, 2015

Self-Learning Validation

Have you ever asked Siri to remind you to buy a certain product the next time you're at the store, call your mom, or fetch the latest movie times? Technology that was once the realm of fantasy has made its...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
July 1, 2015

Service Objects and the Hack-a-thon

What is a Hack-a-thon? The term "hackathon" (or "hackfest," "codefest, or "hackday") combines the words hack and marathon. In other words, a caffeine-fueled frenzy of innovation. Though coding is a common...

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Service Objects
May 18, 2015

The Anatomy of a Great Contact Record

Many of us work with databases containing row after row of contact records. We tend to think of these databases as a whole, oftentimes referring to a contact database as a "list." While you may care deeply...

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Service Objects
March 12, 2015

Origins of Contact Data

You have a database filled with contact information. Great! However, before you launch that next direct mail campaign, you may want to do some preliminary contact verification. Depending on where your data...

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Service Objects
March 9, 2015

24 Hours to Improving Your CRM

So you've invested in a customer relationship management (CRM) software and implemented its use across your business organization. Like any investment, a CRM deployment takes time to yield a positive...

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Service Objects
February 4, 2015

NPS and Customer Success Go Hand-In-Hand 

Service Objects recognizes that our success depends on our customers' success with our products. This is at the heart of our recently launched Customer Success Program. But, how do we know if our program...

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Chris Morales
December 16, 2014

When & How to Best Use Batch Cleanup

Updated from original post The Business of Batches, published 04/02/09 We are often asked, “What is the difference between integrating an API versus running a batch?” Running a batch through one of...

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Service Objects
June 20, 2014

Connecting the DOTS: It Starts With a Name

New video series Connecting the DOTS featuring Jim Harris of Obsessive-Compulsive-Data-Quality explores name validation and it's important role in ensuring data quality excellence within your organization....

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Service Objects
March 31, 2014

What’s in a (First & Last) Name?

Little known fact: William Shakespeare was an accomplished data quality expert before he hit it big as a playwright. In fact, data quality was an underlying theme of many of his plays. Name validation,...

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Service Objects
March 18, 2014

LeadsCon 2010… Its all about Quality Leads

I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is...

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Service Objects
February 24, 2010

Direct Mail Marketing Isn’t Going Anywhere Yet

While many industry experts are calling 2010 the year that will "kill marketing as we know it", some feel that we shouldn't be so quick to write off some of the good ole' tried and true methods. I just...

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Service Objects
January 13, 2010

The Business of Batches

We often hear the question, "What is the difference between your Batch services and your Real-Time XML Web Services? Hopefully these key points will help shed some light on the matter.Can I order a...

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Service Objects
April 2, 2009