Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known as lead bombing, mail bombing, or mail flooding.Anyone who collects...
For cloud-based Microsoft Dynamics instances, a custom connector can be created using their Power Automate tools. The available Microsoft Dynamics' tools allow you to easily integrate our web services into...
Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...
We love educating our clients. And we did quite a bit of it in 2019, with over 100 blog posts. Our blog, featuring informative articles and detailed user tips, is one of the most popular features of the...
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over 10% of revenues for many of them. But...
People will always debate whether stores put out their holiday merchandise too soon. (Not all of you like being reminded that the holidays are just around the corner!) But we can all agree on one thing: it...
We all know that paying attention to email security can protect sensitive information from prying eyes. But if you do email marketing, did you know that it can also improve your open and response rates as...
What is a false positive? In email validation, this term is used when an email address is incorrectly identified as being valid or deliverable – in other words, it is flagged as being good when it is...
Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from getting through to...
Many people don’t realize that when you send an email, its contents are often unencrypted – and in turn, vulnerable to being seen and intercepted by others. This may be fine if you are sending recipes...
How do emails actually get from point A to point B? Most people have no idea. They don't stop to wonder how an email message is sent and delivered when clicking the send button. If you were to ask them...
Wouldn’t it be great if there were a service where you could enter an email address, and it would be validated and automatically corrected when an error was found?The good news is that this service...
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...
If you were to encounter an email address that was comprised of just numbers, what would be your first reaction? You might suspect that it was a fake or disposable email address. But in some countries,...
What is a false negative? In email validation, the term is used when an address is incorrectly identified as being invalid or undeliverable – in other words, it is flagged as being bad when it is...
No matter the industry, you likely have jargon or terminology that’s specific to the work you do. The email world has a nomenclature all of its own, too. Understanding the lingo can keep you on the right...
Disposable email addresses – also known as burner emails, throwaway emails, temporary emails or fake emails – are commonly touted as a useful tool for keeping one’s personal or business email address...
How do you know if an email address is valid? There is more than one way to find out. In this article, we will show you how something we do – known as “ping testing” – makes these results much more...
Once upon a time, many businesses simply lived with bad email addresses as an inevitable cost of doing business. Today this has changed dramatically, in the face of increasing costs and regulatory...
Few marketing channels share the power of email. It is immediate, urgent, personalized and inexpensive. And according to the Direct Marketing Association, it has the highest ROI of any marketing channel:...
In a previous blog, we discussed the benefits of using DOTS Address Detective - International to detect a contact’s country. This blog will discuss some of the challenges surrounding country detection in...
Whether it is to comply with GDPR, cleanse emails for a mailing campaign, or ensure that new users provide you with a deliverable email address, DOTS Email Validation 3 (EV3) is a powerful tool that will...
I have a superpower that most people don’t have. In my position here at Service Objects, I have had the privilege of being a fly on the wall with many companies while helping them create clean and...
Email and email validation technologies continue to evolve and it is increasingly important that businesses keep up with these changes to ensure they are protected and getting the most out of their email...
“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t...
With 2.1 billion active users, Facebook presents an exceptional opportunity for targeted marketing and businesses interested in harnessing the power of consumer data. In fact, there are now entire...
Welcome to our third installment in our Salesforce Data Quality Tools Integration Series. In the first two parts, we covered creating a plug-in that could be dropped on a flow and a trigger. Today, we are...
We love data here at Service Objects. We are constantly working to expand and improve on our datasets to further innovate our product lineup. A big part of what makes our Email Validation (EV) service so...
Do you have any friends named “info” or “customerservice”?If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...
The DOTS Email Validation 3 (EV3) service has been designed to be robust enough to accommodate the particular needs of a detailed oriented programmer and simple enough to be used by a marketing assistant...
You probably know what omnichannel means, but a quick definition is always helpful. It refers to the various touch points by which a business/organization can reach a customer. The idea — and the ideal...
For most organizations, one of the most critical assets of their marketing operations is their email contact database. Email is still the lingua franca of business: according to the Radicati Group, over a...
There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer?We already know the right answer to this question: “It depends.” But a...
Watch this video and hear Service Objects’ Application Engineer, Dylan, as he presents a 22 minute step-by-step tutorial on how to integrate an API using C#. In order to participate in this tutorial,...
While Mother’s Day is all about the Moms in our lives, it’s an even bigger day for retailers. This year the National Retail Federation estimates Mother's Day spending to reach an all-time high of $23.6...
What are honeypot email addresses? A honeypot is a type of spamtrap. It is an email address that is created with the intention of identifying potential spammers. The email address is often hidden from...
Fueled by our desire to communicate with one another, no matter distance, the telephone has undergone extraordinary technological enhancements since the first test call on March 10, 1876. Today, the...
Have you ever been to gamil.com? Or gmial.com? Or gmali.com? Well, many of your prospects and customers have, without even knowing it. These are just a few of the misspellings of “Gmail” alone that pop...
Many companies are worried about Canada's anti-spam legislation (CASL). A new rule goes into effect next July, and the penalties are harsh. If you email Canadians who haven't opted in, you could be on the...
A Quora discussion recently got us thinking about the status of email in our day and age. As a company, we know how important email is, since we verify hundreds of thousands of emails a day. It's clearly...
According to a 2015 report from eMarketer, research conducted by Econsultancy found that 79% of global agencies indicated that email marketing was rated effective by more agency marketers than any other...
Disposable email addresses (DEAs) are nothing new, but for business owners, project managers and IT specialists, it can spell disaster for email marketing campaigns. Understanding what they are, why they...
We all know garbage when we see it -- or do we? In the case of Service Objects' email validation, we have our own definition of garbage and we actively seek it out. We want to find garbage in email and...
Have you ever asked Siri to remind you to buy a certain product the next time you're at the store, call your mom, or fetch the latest movie times? Technology that was once the realm of fantasy has made its...
Imagine launching an online business and associating your email address with your business domain. For example purposes, let's say your domain is XYZ.com and your name is John. Your email address would be...
Though modern email first emerged in the early 1990s, electronic communication actually dates back to the 1970s. Yes, email is nearly half a century old! If you're interested in electronic communications,...
The at sign, or @ as we all know it, is commonly used in email addresses and Twitter handles. Formally called an asperand symbol, the @ sign has become nearly ubiquitous in electronic communications today....
Email validation is an important tool in ensuring the deliverability of your email messages. Not only can email validation correct common typos and weed out bogus email addresses, it is also essential in...
In our ongoing efforts to enhance our email verification services, we’ve recently updated the way that our service assesses a vulgar word within in email addresses. Our email verification service now...
You've heard it countless times, "The money's in the list." While there's no denying that building an email list is smart and profitable, it's important to get past this mindset. Otherwise, the focus is on...
Each year over 25% of email addresses in a company’s customer or contact database become obsolete. The reasons are numerous: people switch jobs, change email providers or unsubscribe from a mailing list....
What an email may say about your potential customersToday’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and...
Because of the prevalence of multi-channel marketing, email append has become a widely used method for companies to build their in-house email database with permission-based addresses. It’s one of the...
19% of email addresses provided in free offers are bogus. I recently did a study for a client who had a large number of email addresses that they collected on their free-sweepstakes form. Entrants were...
Beware --- sending emails to wireless devices has its pitfalls More and more people are using cell phones with SMS features these days. In fact, text messaging is becoming the number one means of...
Recently, Facebook announced a new email service that allows Facebook users to seamlessly integrate personalized Facebook e-mail accounts with their Facebook profiles. This "social inbox" concept links...
A lot of people ask what an email validation system really does and if it really helps catch bogus email addresses.The short answer is, it weeds out good email addresses from bad. However, all email...
