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Tag: contact data validation

Create a Smart Campaign in Marketo with a Service Objects Webhook
Running a Smart Campaign in Marketo can help improve your business’s engagement by promoting events or products to new or existing customers. To ensure your Smart Campaign in Marketo is...
Phone Intelligence – Why It Matters More Than Ever
Decades ago, there was a popular television show known as “Dialing for Dollars.” Today, this is still a good metaphor for your business phone contact data – it is an...
Welcome to Black Friday … Month
Remember camping out at big box stores at 4 AM the morning after Thanksgiving, to take advantage of once-a-year deals to kick off the holiday shopping season? You can still...
How to Improve Contact Data Quality: A Step-by-Step Guide
In this blog, we often look at specific applications of data quality, such as how to ensure deliverability, maintain compliance with telemarketing regulations, or prevent fraud. Here, we want to...
What Phone Service Is Right For You?
As part of our suite of data validation products here at Service Objects, we offer three main phone services: DOTS Geophone Plus, DOTS Phone Exchange, and DOTS Phone Append. Depending...
Single Customer View and Data Quality
In 2019, Service Objects’ founder and CEO Geoff Grow wrote an interesting article for data organization TDWI’s Upside magazine, about the growth of what is called Single Customer View (SCV)...
The Economic Case for Contact Data Quality
An old Irish joke describes priests asking their superior if they could smoke while they prayed, only to be told, “Absolutely not!” So when a new superior arrived, they instead...
Leveraging Artificial Intelligence for Better Results
When you hear the term “artificial intelligence,” what do you think of? Robots? Science fiction? A generation of machines that might take over the world some day? In reality, artificial...
The Importance of Validating Emails During the COVID-19 Crisis
In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – particularly for...

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