Tag: contact data validation

Single Customer View and Data Quality
In 2019, Service Objects’ founder and CEO Geoff Grow wrote an interesting article for data organization TDWI’s Upside magazine, about the growth of what is called Single Customer View (SCV)...
The Economic Case for Contact Data Quality
An old Irish joke describes priests asking their superior if they could smoke while they prayed, only to be told, “Absolutely not!” So when a new superior arrived, they instead...
Leveraging Artificial Intelligence for Better Results
When you hear the term “artificial intelligence,” what do you think of? Robots? Science fiction? A generation of machines that might take over the world some day? In reality, artificial...
The Importance of Validating Emails During the COVID-19 Crisis
In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – particularly for...
Corporate Conservation: A 2020 Update
If you are familiar with Service Objects as a company, you probably know that one of our core values is protecting the environment. It was the reason our company was...
Holiday Shopping
The 2019 holiday shopping season has kicked off with record-breaking sales numbers. According to Adobe Analytics, Black Friday sales were up 20% to $7.4 billion and Cyber Monday grew 17%...
Choosing the Right Validation Service
Should you use a single-purpose or composite validation service for your lead or contact data? Put another way, do you have a singular data validation need, or have you collected...
4 Best Practices for Automating Contact Record Data Validation
Contact records are one of your most valuable assets. According to Salesforce.com, 70% of your contact records will change in one way or another each year. Making sure that they...
Spring Cleaning for Your Data
Cleaning up has always been a virtue. Thanks to Netflix and bestselling Japanese organizing expert Marie Kondo, who preaches a mindful approach to better living through tidying up, it has...

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