Service Objects, the leading provider of real-time Customer Data Validation solutions, is pleased to announce the release of a free white paper entitled Leads: Keeping It “Real,” which discusses how Service Objects’ DOTS Lead Validation service protects your business from bogus leads, missed deliveries, compliance penalties, fraudulent orders and more.
Leads are the lifeblood for many businesses, so ensuring your sales and marketing teams are working with accurate and genuine prospects plays a critical role in productivity.
Geoff Grow, CEO, Service Objects
Today, with the real-time availability of Customer Data Validation services, validating leads should be a requirement for most businesses. Yet a recent survey shows that nearly three-quarters of executives are not conﬁdent about the quality of their customer contact data, and close to one-third have serious data quality issues. Service Objects’ Customer Data Validation services solve the issue of poor lead data with solutions that easily integrate with leading CRM and marketing platforms, providing your sales and marketing teams with critical insights right in the applications they are working from.
Our flagship service, Lead Validation, is an automated solution that cross-validates and scores a customer’s Name, Address, Phone, Email and Device against hundreds of authoritative data sources, helping your business segment customer data and weed out poor quality and bogus contacts. It provides a quantitative Certainty score as well as a qualitative Quality score that guides you on whether to reject, review or accept a new lead, giving you confidence in your customer data assets.
“Leads are the lifeblood for many businesses, so ensuring your sales and marketing teams are working with accurate and genuine prospects plays a critical role in productivity,” said Geoff Grow, Founder and CEO of Service Objects. “Our new white paper presents how Lead Validation compares and cross-references over 130 data points to ensure your leads are accurate, genuine, and verified, and how the service can be easily integrated within your current customer contact data environment.”