Depending on your industry, maintaining and utilizing a large contact database requires compliance with various regulations covering everything from who your business calls, to how you should address your mail, to whether or not you should collect sales tax. The penalties for non-compliance can serve as a powerful motivator.
Compliance issues are one area where an ounce of prevention is worth more than a pound of cure, with the use of real-time tools to validate your contacts and procedures. To prove compliance or to disprove the lack of compliance, massive amounts of data may need to be processed. When compliance questions come up or audits happen, be sure your organization is prepared.