Address Geocoding—a Big Tip for Delivery Businesses
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All over the country businesses have popped up to bring quality sit-down restaurant meals into our homes. In the Pacific Northwest, Dinner Delivery Plus is one such business. Serving the Greater Eastside of Seattle area for the past 16 years, Dinner Delivery Plus offers the 400,000+ residents and businesses a variety of national and local restaurants with more than 80 choices. About 4 months ago, Dinner Delivery Plus decided to make some changes to their business model. Using DOTS Address Geocode℠ from Service Objects, they have redefined restaurant delivery in their market.
Delivery services, whether it be for restaurants, flowers, or groceries, often charge customers Delivery Fees on a Zone-based model. Zone-based models typically put the onus on the consumer to figure out how much their delivery charge will be by manually plotting their location on a map in relation to the business they are ordering from. To calculate a delivery fee the customer has to figure out which zone their desired restaurant is in and which zone their home or business is in, then they have to calculate the delivery based on a complicated grid or map. Some restaurant delivery services only offer consumers the option of choosing from restaurants within their specific zone. All in all, not the best customer experience—usually at a higher cost to the consumer.
Dinner Delivery Plus saw the opportunity to do things differently and to redefine their market. Their goal was to offer a better value and more restaurant choices to their customers. By employing distance based delivery pricing instead of Zone-based delivery, customers would pay a delivery fee based on the actual distance from the restaurant they were ordering from to their location.
Here is where address geocoding comes in. Using a real-time address geocoding web service, Dinner Delivery Plus is able to pinpoint the exact location of the customer when they register and input their address into the web form to place a delivery order. The geocoding service validates the address and determines the latitude and longitude coordinates. With this information Dinner Delivery Plus is able to tell the customer the exact delivery charge based on their distance from each of the 80 restaurants. Their website makes recommendations for restaurants that are the closest, but leaves it to the consumer to decide where they want to order from–creating a better customer experience.
Offering better value and a better customer experience drives more loyalty and ultimately more revenue. Address geocoding services can be a game-changer for businesses providing delivery as a service to their customers.
What are you doing in your business that is redefining your market?
Posted by: Gretchen N.