Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Address Validation Service vs. Address Verification Service (AVS)
Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate ...
Using Geocoding for Target Marketing
What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates ...
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
Understanding Your Customers: The Important Role of Demographics
How well do you know your prospects and customers? You know their contact data, of course: their names, addresses and phone numbers help you keep in touch with ...
Why Should a Business Validate Leads?
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
Thoughts on Daylight Saving Time and Its Effects on Business
What time is it? The answer isn’t always a simple one – particularly in states like Arizona and Hawaii that do not observe daylight saving time (DST). And ...
Marketing, Mail and Millennials
What do you think of when it comes to marketing to Millennials? Terms like online, social media, viral video and crowdsourcing probably come to mind. But what about ...
Clean Up Your Sales Pipeline: Lead Scoring vs. Lead Validation
The lead score simplified As it stands, you are the one who decides what and how your lead scores are determined, most likely through rules you set up ...
