Demographics for Email

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What an email may say about your potential customers

Today’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and personalized experience for your customers and potential customers.

The use of real-time data is becoming more and more commonplace as marketers strive to customize their message for potential buyers. Consequently, accurate and attributable data has become that much more important. Recent studies have shown that email is the popular choice of communication among consumers with the most spending power.

Service Objects DOTS Email Insight can link an email address to compelling demographic and geographic information. By using just the email address marketers can now append information such as age, gender, income, location, education-level, home market value and more.

With DOTS Email Insight companies can analyze their email addresses to understand who is purchasing their product or service. With the data they can determine types of consumers who are buying their products and refine their strategies according to marketplace demands. They can also estimate a potential customer’s location and income-level to create a clear and comprehensive picture of them. With this service marketers can better understand their prospects; and tailor a unique message just for them. Finally, marketers can identify concentrations of potential customers to find untapped opportunities for growth.

Here is how it works: We aggregate email data across multiple sources and make it available through our application programming interface (API). DOTS Email Insight is a database of over 310 million email addresses linked to ZIP+4, Census data, compiled household files and other private sources of consumer information.

DOTS Email Insight is based on the principle that “birds of a feather flock together.” It’s a phenomenon that people with similar cultural backgrounds, needs, and perspectives naturally gravitate toward one another. They choose to live in areas offering affordable advantages and compatible lifestyles. That’s why, for instance, many young career singles choose lively urban neighborhoods, and while young families with children prefer the suburbs.

Here is a typical example: Service Objects recently appended demographics and location data to 100,000 email addresses for small California retail chain. The email addresses were culled from the stores’ internal email marketing list. The goal of the project was get more insight into the type of person who shops at their stores; including their gender, age, ZIP code, and household income.

Here’s what we found:

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Let us give you more insight on your email data. For starters, send us a list of 500 addresses and we’ll send you back the results for free. Click here to register and submit your list.

Comments

  1. says

    Nice blog and containing useful information. Accurate data entry makes it possible. If you have the right data entry, things are in the right place. You can not just render good services abut conduct such important survey as well and their results suggest you the right way to go!!!

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