Tag: Demographics Data

What is Address Validation?
Therapists validate people’s feelings. Retail stores validate your parking. Health departments validate vital records. But what does it mean to validate an address? According to the Oxford Dictionary, the word...
Converting to Address Insight
If you are looking to consolidate your address, geocoding, and demographics data validations into a single service, this guide will aid in your transition to DOTS Address Insight – US....
Big Data – Applied to Day to Day Life
With so much data being constantly collected, it’s easy to get lost in how all of it is applied in our real lives. Let’s take a quick look at a few...
How to Identify Incorporated and Unincorporated Places in the United States
The US Census Bureau uses the term “place” to refer to an area associated with a concentrated population, such as a municipality, city, town, village or community. These statistical areas...
Why Fraud is Growing, And What You Can Do About It
Few industries or investments grow at a year-over-year rate exceeding ten percent nowadays. But one area that – unfortunately – has had bright growth prospects is retail fraud. Which means...
Make Customer Data the Foundation of Your Marketing Campaigns
Gaining Insight on Customers and Prospects No question: customers are the backbone of your business and in order to make a connection, and ultimately generate sales, you need to maintain...
Pokémon Go: Behind the Scenes
You found a Magikarp in your neighbor’s swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It’s all good fun until… …Until you...
Data Quality and Political Advertising
One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many...
Demographics for Email
What an email may say about your potential customers Today’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and...

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