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Big Data – Applied to Day to Day Life

With so much data being constantly collected, it’s easy to get lost in how all of it is applied in our real lives. Let’s take a quick look at a few examples starting with one that most of us encounter...

Caroline Wedderburn, Customer Care Analyst
Caroline Wedderburn
Customer Care Analyst
April 25, 2017

Why Fraud is Growing, And What You Can Do About It

Few industries or investments grow at a year-over-year rate exceeding ten percent nowadays. But one area that – unfortunately – has had bright growth prospects is retail fraud. Which means that one of...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 29, 2016

Pokémon Go: Behind the Scenes

You found a Magikarp in your neighbor's swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It's all good fun until......Until you realize that your location,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 15, 2016

Data Quality and Political Advertising

One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many ways, that awareness is a great...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 15, 2016

Demographics for Email

What an email may say about your potential customersToday’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a relevant and...

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Service Objects
October 24, 2012

What’s New at Service Objects?

The development team here at Service Objects is always hard at work supporting, enhancing, and building new Web services. For this blog, I wanted to take a few minutes to talk to you about two new and...

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Service Objects
February 23, 2009