Service Objects is pleased to welcome a new service to our lineup, DOTS Address Insight – US. Built on the core of our USPS CASS Certified DOTS Address Validation – US and DOTS Address Geocode – US services, Address Insight – US blends address and geocode data with supplemental demographic data. Our proprietary datasets of hard to get addresses (like rural or unincorporated areas) enhance United States Postal Service data and provide additional insights about locations that no single service could handle. Address Insight – US uses this data to strengthen your customer profile with just one call.
Address Insight – US employs powerful data from Service Objects’ strongest services
Address Validation – US provides robust address validation, correction, and standardization for the vast majority of valid US addresses. Impressive fuzzy matching capabilities and logic are used for dealing with complex address structures. Delivery point validation, residential/business indicators, and suite link to append suite information are all included. In addition, Address Validation – US returns important informational pieces like corrections that were made to the address or identifying special cases such as location vacancy or returning mail.
Address Geocode – US combines multiple datasets to handle complex cases and messy addresses and return the most comprehensive set of Latitude and Longitude coordinates possible. Key informational pieces including State FIPS, County FIPS, Census Tract, and Census Block are also returned. Mapping calculations are performed to identify locations that are unincorporated, or outside of the bounds of a city. These calculations also identify the most accurate name of the location in PlaceName, which could be the name of an area within a larger city – where the larger city would normally be returned.
Three-in-one service improves results and location scoring
In addition to the vast datasets found in Address Validation – US and Address Geocode – US, Address Insight – US incorporates additional compiled datasets that improve results and enhances location accuracy scoring. The ability to return information about challenging or hard to find addresses is a critical feature of Address Insight – US. The service returns several notes that help identify information about the address, such as:
- AddressFoundByUSPS indicates that our Address Validation service successfully identified the location. This is the best possible result as it indicates a solid chance of mail delivery and more informational datapoints are available.
- AddressFoundInSupplementalData indicates that the address information was found in one of the supplemental data sets. Its not as high quality as the USPS data and not as many additional data points are available, however there is a high likelihood the location is a good address.
- AddressIsGeneralDelivery indicates that we could not find any specific information on the address, but the area is known and the street is good. The location is likely part of a General Delivery area and still has a strong likelihood of being valid.
Address Insight – US returns a score from 0-100 that approximates the likelihood that the location is a good one.
Additionally, Address Insight – US returns many other useful pieces of demographic and informational data, which can help businesses increase revenue through targeted marketing and satisfy regulatory requirements for compliance in different industries. Sample demographic returns include:
- ZipHouseholdValue tells the average value of houses in the area.
- ZipPersonsPerHousehold tells the size of households in the area.
- HouseholdIncome returns give the average house hold incomes for different levels of the area.
- Other informational returns include area codes associated with the area, time zone, MSA, CBSA, DMA and more.
New interface designed for future enhancements
One of the best new features available in Address Insight – US is that it is built upon a new dynamic interface that allows us to safely add in new data fields. We will never change a result that already exists, however, this interface allows us the ability to continually improve the service and add in new fields as they become available. This feature will allow Service Objects to potentially work with clients on custom solutions and in the future, we may even be able to build add-ons to the service that may return entirely new datasets.
Address Insight – US provides address validation, geocoding, and demographic data – all with a single call. We support REST, SOAP, GET, and POST requests over HTTPS outputting in XML and JSON formats. Get started with your free trial key for Address Insight – US or visit the developer guide to learn more.