Customer Data Validation is crucial for businesses as it ensures the accuracy and reliability of customer contact information. By validating customer data, businesses can avoid costly errors and maintain the integrity of their contact data. DOTS Address Insight – US plays a vital role in this process by offering dependable and accurate address validation along with demographics for the address location.
While demographic information is valuable for analyzing specific areas, finding demographic information for a particular area can be challenging, especially where data is available at different levels, from city, state or country. Address Insight – US provides a wealth of information about addresses, including demographics. This means that by entering an address, our service can retrieve demographic information for that location, primarily based on the ZIP Code associated with the address.
In the following sections, we will review the field names (e.g. ‘ZipHouseholdValue’) and their demographic outputs focused on ZIP codes, starting with:
ZipHouseholdValue represents the average value of homes within a specific ZIP Code. This information has a number of uses, from:
- Market Research: Businesses use this information to understand the demographic makeup of a region. For instance, a luxury goods retailer might want to set up a store in an area with high household income levels and high property values.
- Real Estate Development: Developers can analyze this data to identify potential markets for new residential or commercial projects. For example, areas with growing household incomes and values might be ripe for new housing developments.
- Academic Research: Researchers can use household value data to understand patterns and trends in society. This can inform studies on a wide range of topics, from urban development to economic inequality.
- Marketing and Sales Strategy: Companies can target their products and advertisements towards specific demographics based on their household values. For example, a car company might focus its marketing of luxury vehicles towards neighborhoods with higher incomes and property values.
ZipPersonsPerHousehold is the average number of individuals residing in homes within a given ZIP Code. In addition to the uses cases above, Persons Per Household can help support:
- Market Research: Understanding the size and makeup of a given area to determine marketing and sales opportunities.
- Resource and Policy Planning: Local governments can use this data to make informed decisions about service provision and resource allocation.
- Social Services Planning: Non-profit organizations can use this data to identify areas where their services might be most needed. For instance, areas with lower household income levels might be a good place to focus support efforts.
- Public Health Planning: Health departments can use this data to identify areas at risk for certain health conditions. For instance, areas with low household incomes might have higher rates of certain diseases due to lack of access to healthcare or unhealthy living conditions.
- Advertising and Sales Strategy: Companies can target their products and advertisements towards specific demographics based on the size of the households.
Zip Income Demographics
The last three demographics are perhaps the most useful, as they are all related to each other:
- ZiphouseholdIncome is the average income per household within the ZIP Code
- CountyHouseholdIncome is the average income per household within the county where the address is located
- StateHouseholdIncome is the average income per household for the address’ state
These can be used in tandem with each other to determine the average income of an area, expanding in breadth as needed. Like Household Value and Persons per Household, this data can be incredibly useful for businesses, helping with:
- Market Research and Segmentation: Businesses can use average household income data to segment their target market. It helps them identify which products or services may be suitable for which demographics. For example, a luxury brand may target areas with higher average household incomes, while discount retailers may find more success in areas with lower average household incomes.
- Planning and Policy Making: This information can assist local governments in creating budgets, planning for social services, and making policy decisions. For example, an area with lower average household income may require more government assistance programs or affordable housing.
- Location Decisions for Businesses: Companies might use this data when deciding where to open new locations. For instance, a high-end restaurant or retailer might look for areas with a higher average household income, while a discount store might look for areas where the average household income is lower.
- Non-profit and Philanthropic Activities: Non-profit organizations can use average household income data to identify areas where their services are most needed. For example, a food bank might target areas with lower average household incomes.
Targeting the Ideal Customer Effectively
Address Insight – US is a powerful tool that validates addresses and provides an extensive range of information for any US address entered. With the demographic data it offers, you can explore the average house values, average number of persons per household, and average income levels for households in the given area. Even though this information alone is helpful, it is only a fraction of what the full service provides for marketers. You can check out the Address Insight – US developer guide to learn more about what the service provides.
Address Insight – US empowers businesses with reliable address validation, accurate geo-coordinates and valuable demographic insights, enabling better decision-making and helping businesses refine their marketing strategies and target their ideal customer effectively.