Tag Archives: Data Quality

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Coming Soon in DOTS Address Validation International

Our DOTS Address Validation - International validates addresses in over 250 countries and territories, instantly correcting, standardizing and appending addresses and address information for even the most...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
September 17, 2020

The High Cost of Poor Data Quality

If you are a marketing, order fulfillment or data manager, there are some things you don’t want to be greeted with when you come to work in the morning – and a surprising number of them revolve around...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 27, 2019

Third-Party Platform Integration

Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and hooking up our APIs in code. Here I am...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
August 8, 2019

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 1, 2019

Why Is Pricing So Hard?

Pricing is - by far - the most common question asked when we start talking with prospective customers. And of course, we understand that you need to know the costs as part of your decision-making process....

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 23, 2019

How Data Quality Tools Help Save Mother’s Day

We have many mission-critical applications for our products. But every year in May, one of the most critical ones is keeping moms happy on Mother’s Day. After all, customer satisfaction is important in...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 7, 2019
Data Migration and Compass on Keyboard

Why Data Quality is Important for Data Migration

Change is a constant in life. And when it comes to your data, even more so. Given enough time, migrating your data to new systems and platforms will be a fact of life for most businesses. Whether it...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 15, 2019
Photo of a judge's gavel in front of a Canadian

Canada’s New PIPEDA Law: What It Means for You

If you do business with customers in Canada, an important new privacy law has taken effect as of November 2018: The Personal Information Protection and Electronic Documents Act (PIPEDA). People are already...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 11, 2018
Text: 2018 Year End Message from Our CEO

A Year End Message From Our CEO

With 2018 coming to a close in just a few short weeks, we enter our busiest time of year validating millions of deliveries for our customers every day. Just like Santa’s elves, we’ve been preparing for...

Geoff Grow, Founder & CEO
Geoff Grow
Founder & CEO
December 4, 2018

Bad Email Addresses: A Rogue’s Gallery

Once upon a time, many businesses simply lived with bad email addresses as an inevitable cost of doing business. Today this has changed dramatically, in the face of increasing costs and regulatory...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 13, 2018

The Benefits of Email Marketing

Few marketing channels share the power of email. It is immediate, urgent, personalized and inexpensive. And according to the Direct Marketing Association, it has the highest ROI of any marketing channel:...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 16, 2018

The Role Data Quality Plays in Master Data Management

Enterprises are dealing with more data than ever before, which means that proper information architecture and storage is crucial. What’s more, the quality of the data you store affects your business more...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 2, 2018

Data Quality and the 2020 Census

We talk a lot on these pages about how data quality affects your business. But once in a while, we also feel it is important to look at how data quality affects society as a whole. And one of the best...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 18, 2018

Why Data Quality Isn’t a Do-It-Yourself Project

Here is a question that potential customers often ask: is it easier or more cost-effective to use data validation services such as ours, versus building and maintaining in-house capabilities?We are a...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
September 13, 2018

Saving More of Your Labor this Labor Day

Labor Day is much more than the traditional end of summer in America: it pays tribute to the efforts of working people. It dates back well over a century, with one labor leader in the 1800s describing it...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 4, 2018

Data Quality, AI, and the Future

What do you think of when you hear the term “artificial intelligence” (or AI for short)? For many people, it conjures up images of robots, science fiction, and movies like “2001 – A Space...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 14, 2018

Marketing Strategies for the New Digital Privacy Era

In a world of big data, information for sale, and people oversharing on social media, this past decade has lulled many marketers into believing in a post-privacy era of virtually unfettered access to...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 7, 2018

Customer Expectations are Getting…Younger

Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our own ages that continue to change....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 31, 2018

Thoughts on this Independence Day

If you live in the United States, you probably think that Independence Day is synonymous with the fourth of July. In reality, Independence Day holidays are celebrated around the world, commemorating...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 3, 2018
data privacy laws

A New Data Privacy Challenge for Europe – and Beyond

New privacy regulations in Europe have recently become a very hot topic again within the business community. And no, we aren’t talking about the recent GDPR law.A new privacy initiative, known as the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 19, 2018

Freshly Squeezed…Never Frozen

Data gets stale over time. You rely on us to keep this data fresh, and we in turn rely on a host of others – including you! The information we serve you is the product of partnerships at many levels, and...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
June 7, 2018

Around the World with Data Privacy Laws

If you work with data, you have certainly heard by now about GDPR: the new European Union laws surrounding consumer data privacy that went into effect May 25, 2018. But how about PIPEDA, NDB, APPI, CCPA,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
May 29, 2018
Instead of focusing on “cleaning dirty customer data,” organizations should focus on the connection between investments in data quality and customer service metrics.

Data Quality and Customer Experience

Once upon a time, customer service and support operations were viewed as the “complaint department” – a back-office function, a necessary evil, and above all a cost center whose role should be...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
May 1, 2018

A Daisy Chain of Hidden Customer Data Factories

I published the provocatively-titled article, “Bad Data Costs the United States $3 Trillion per Year” in September, 2016 at Harvard Business Review. It is of special importance to those who need...

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Service Objects
February 27, 2018

Is Your Data Quality Strategy Gold Medal Worthy?

A lot of you – like many of us here are Service Objects – are enjoying watching the 2018 Winter Olympics in Pyeongchang, Korea this month. Every Olympics is a spectacle where people perform incredible...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 20, 2018

Why Our Customers Love Data Quality

Every year, February 14th is a time when our thoughts turn to things like true love, flowers, chocolates … and data quality.In fact, there is more in common between these things than you might think....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 13, 2018

The Direct and Indirect Costs of Poor Data Quality

Imagine that your company runs an online ad for a product. But when your customer gets to your website, this product has actually been discontinued. And from thereon in, every time the customer surfs the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 28, 2017

Baseball and Data Quality: America’s National Pastimes

By the time October rolls around, the top Major League baseball teams in the country are locked in combat, in the playoffs and then the World Series. And as teams take the field and managers sit in the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 17, 2017

CASS and DPV: A Higher Standard for Address Accuracy

If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both of them:CASS stands for the Coding Accuracy Support System™....

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 10, 2017

Getting the Most Out of Data-Driven Marketing

How well do you know your prospects and customers?This question lies at the heart of what we call data-driven marketing. Because the more you know about the people you contact, the better you can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 26, 2017

The Power of DOTS FastTax

What is DOTS FastTax? DOTS FastTax web service provides sales and use tax rate information for all US areas based on several different inputs. The operations that are offered within FastTax take input...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
September 14, 2017

How Millennials Will Impact Your Data Quality Strategy

The so-called Millennial generation now represents the single largest population group in the United States. If they don’t already, they will soon represent your largest base of customers, and a majority...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 22, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

The Path to Data Quality Excellence

“In the era of big data and software as a service, we are witnessing a major industry transformation. In order to stay competitive, businesses have reduced the time it takes to deploy a new application...

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Service Objects
May 9, 2017

Celebrating Earth Day

April 22 marks the annual celebration of Earth Day, a day of environmental awareness that is now approaching its first half century. Founded by US Senator Gaylord Nelson in 1970 as a nationwide teach-in on...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
April 20, 2017

The Impact of Data Quality on Your Direct Mail

Some things are – sadly – a fact of life. Less than a third of people floss their teeth every day. The average US household has over $16,000 in credit card debt.  And according to the United States...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 13, 2017

My Bright Orange Swedish Pension

Our professions don’t exempt us from real life. Doctors get sick, contractors have leaky roofs – and people who work at Service Objects receive misaddressed mail, just like the rest of us. But one...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
April 4, 2017

Medical Data is Bigger than You May Think

What do medical centers have in common with businesses like with Uber, Travelocity, or Amazon? They have a treasure trove of data, that's what! The quality of that data and what's done with it can help...

Caroline Wedderburn, Customer Care Analyst
Caroline Wedderburn
Customer Care Analyst
March 2, 2017

Data Monetization: Leveraging Your Data as an Asset

Everyone knows that Michael Dell built a giant computer business from scratch in a college dorm room. Less well known is how he got started: by selling newspaper subscriptions in his hometown of Houston....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 21, 2017

ERP: Data Quality and the Data-Driven Enterprise

Enterprise resource planning, or ERP for short, integrates the functions of an organization around a common database and applications suite. A brainchild of the late 20th century – the term was coined by...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 31, 2017

The Importance of Data Accuracy in Machine Learning

Imagine that someone calls your contact center – and before they even get to “Hello,” you know what they might be calling about, how frustrated they might be, and what additional products and...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 17, 2017

The Role of a Data Steward

If you have ever dined at a *really* fine restaurant, it may have featured a wine steward: a person formally trained and certified to oversee every aspect of the restaurant’s wine collection. A...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 12, 2017

Data Quality and the Environment

Service Objects recently celebrated our 15th year in business and it made me reflect on something that is important to me and is an underappreciated reason for improving your data quality: protecting our...

Geoff Grow, Founder & CEO
Geoff Grow
Founder & CEO
January 5, 2017

Your Data’s New Year’s Resolutions

A new year is upon us once again. What are your resolutions for 2017? Hit the gym more often? Get organized? Improve the state of your bank account?Guess what: your data has a very similar set of...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 13, 2016

Your Favorite Holiday Characters and Data Quality

The holidays are upon us. One of the busiest seasons for many businesses, particularly in the consumer sector. According to the National Retail Federation, as much as 40 percent of annual sales for small...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 6, 2016

What Does Address Validation Offer?

Our USPS CASS Certified™ Address Validation service improves internal mail processes and delivery rates by standardizing contact records against USPS data and flagging for vacancy, addresses returning...

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Service Objects
November 22, 2016

What Is Data Onboarding – And Why Is It Important?

What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 10, 2016

How To Have a Happy, and More Profitable, Holiday Season

The holidays are approaching. For many merchants, this is the busiest and most profitable time of year. Especially if you sell high-ticket items that are popular as gifts. Unfortunately, the holidays are...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 20, 2016
Service Objects integrations can help improve your contact data quality, help with data validation, and enhance your business operations.

Integrating Service Objects with Salesforce

Salesforce is a great CRM that allows businesses to easily put customers at the center of their attention. But even a tool like Salesforce can be halted by poor quality customer data. Well, luckily for...

Dylan Van Lant, Application Support Technician
Dylan Van Lant
Application Support Technician
September 1, 2016

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 18, 2016

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to streamline our marketing campaigns and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 2, 2016

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read our series on how the quality...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 1, 2016

Data Quality and Political Advertising

One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many ways, that awareness is a great...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 15, 2016

Where Does Bad Data Come From?

We talk a great deal about data quality, validating information, and the impact on our business. Do we ever stop and think where bad data comes from? It’s not like there is some bad part of town where...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 11, 2016

Cold Calling in an Election Year

This election year has already had its share of surprises and upsets, and it's just getting started. Political parties and individual campaigns alike are scrambling to reach out to as many members of the...

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Service Objects
March 17, 2016

Leveraging SSD (Solid-State-Drive) Technology

Our company recently invested in SSD (solid-state-drive) arrays for our database servers, which allowed us to improve the speed of our services. As you likely know, it's challenging to balance cost,...

Travis Quine, Sr. Network Engineer
Travis Quine
Sr. Network Engineer
March 10, 2016

The True Cost Of Bad Data In Your Marketing Automation

Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells a different story --...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 10, 2016

Geocoding Resolution – Ensuring Accuracy and Precision

When geocoding addresses, coordinate precision is not as important as coordinate accuracy. It is a common misconception to confuse high precision decimal degree coordinates with high accuracy. Precision is...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
January 19, 2016

Catch-all Domains Explained

Imagine launching an online business and associating your email address with your business domain. For example purposes, let's say your domain is XYZ.com and your name is John. Your email address would be...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
June 24, 2015

Embarking on a Data Adventure

Service Objects' CEO Geoff Grow recently embarked on a data adventure during his fourth trip to Palau. Ever the data enthusiast, Geoff couldn't help but wonder if the PO box numbers in that country would...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 2, 2015

Popular Myths about Big Data

Everyone's talking about big data and data quality services. The hubbub isn't likely to shrink any time soon because big data is only getting bigger and becoming increasingly important to rein in and...

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Service Objects
March 25, 2015

The Anatomy of a Great Contact Record

Many of us work with databases containing row after row of contact records. We tend to think of these databases as a whole, oftentimes referring to a contact database as a "list." While you may care deeply...

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Service Objects
March 12, 2015

5 Trending Data Buzzwords

Here at Service Objects, we love data almost as much as we love our dogs. Few things make us happier than exploring or talking about data. Turns out, we're not the only ones obsessed with data. Check out...

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Service Objects
February 18, 2015

Data Quality, Not Just For Scientists

Scientists and analysts know the importance of data quality. In fact, they attend workshops focused on just that such as the recent Data Infrastructure: The Importance of Quality and Integrity workshop...

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Service Objects
February 10, 2015

5 Data Quality Experts to Follow in 2015 

Is 2015 the year of data quality? It could be! Companies are beginning to recognize the benefits of data quality: improved customer service, better quality leads, improved deliverability, reduced costs,...

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Service Objects
January 20, 2015

Who’s Your CDQO (Chief Data Quality Officer)?

Your company likely has a CEO, COO, and CFO. It might even have a CRO and a CISO, but does it have a CDQO (Chief Data Quality Officer)? Just as executive, operational, financial, risk management,...

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Service Objects
October 1, 2014

Introducing: The Data Trifecta

Data quality, or lack thereof, impacts businesses in many ways. Poor data quality, for example, wastes time, paper, and money. Poor data quality can also mean shipping delays, canceled orders, and...

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Service Objects
August 14, 2014

The Fight for Data Integrity

The importance of data quality to companies cannot be denied; but how many know how to identify high quality data from poor data? Even if companies identify a data integrity issue, do they understand the...

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Service Objects
July 10, 2013