Posts Tagged ‘BIN Validation’

Power Up Your Ecommerce

Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation services.

Integrating live, real-time validation services right into your ecommerce platform is easy to do, and gives you a whole host of benefits including promoting sales, preventing fraud and ensuring top-notch customer service and product delivery. This article explores a rich smorgasbord of benefits you can engineer into your own shopping cart platform – adding any of them will make your life easier:

Localize the online shopping experience

Even before a customer has a chance to look at your online store, you can curate its contents based on their location, using IP Address Validation to see where they are coming from. Detect their region or country and customize the language, currency and taxes for your online store to match. Or use their location to offer a ski sale for Colorado and surfboards for Hawaii. Geolocation can also be used to change your product mix to match local regulations and sensibilities. Another use we have seen is presenting customers with the appropriate terms of use and privacy policy based on their location, helping you maintain privacy compliance.

Keep online fraud at bay

Our IP Address Validation tool also lets you detect the location of a visitor to implement additional security rules for high risk countries, such as only allowing certain types of payment or restricting sales to high-fraud destinations. You can also compare the location of the IP address against the billing and shipping address, and flag discrepancies for further review.

Other tools to help reduce online fraud and chargebacks include:

  • Using BIN Validation to identify high risk cards like prepaid and gift cards, especially for multi-payment and membership products and services. This tool can also help you compare the issuing bank and country with the billing and shipping location.
  • Using Email Validation to flag questionable or fraudulent email addresses.
  • Using GeoPhone Plus to match the address for a customer’s phone number against their billing and shipping details.

Finally, our advanced Order Validation tool is a comprehensive and composite service for fraud monitoring, performing multi-function verifications including address validation, BIN validation, reverse phone lookup, email validation, and IP validation. Our proprietary algorithm performs over 200 tests and returns a 0-100 quality score on the overall validity and authenticity of the customer, flagged for pass, review or fail.

Get accurate sales tax information

For customers in the United States and Canada, our FastTax product can provide you with up-to-date sales tax rates, as well as identify the correct tax jurisdiction and boundaries based on location. In some jurisdictions tax rates even vary on different sides of the same street, and we can catch this!

Ensure deliverability

By checking addresses, you can ensure cost-saving delivery rates, avoid returned shipments, and ensure customer satisfaction by getting their order to the right place on time.

Our flagship Address Validation services for the United States, Canada and international addresses validate and correct addresses in real-time to ensure customers have entered a correct (and deliverable) address for the USPS, FedEx and UPS. Our US service is CASS certified and includes Delivery Point Validation (DPV) to verify an address is deliverable, Residential Delivery Indicator (RDI) to identify residential versus business addresses, and SuiteLink (SLK) to add secondary suite information for businesses.

For Canada, we can validate and correct addresses whether they are in English or French, with an output that meets Canada Post standards. For international addresses, we can instantly correct, standardize and append addresses for over 250 countries, adapted to each country’s postal formats and cultural idiosyncrasies. You can also use our address validation tools to create an address suggestion tool that includes validation.

Use the right delivery approach

Another use for US address verification is that it can identify general delivery address (i.e. PO boxes). Some sellers choose not to deliver to PO boxes, present different shipper options, or ask the buyer for a different address. Conversely, it can also detect incorporated areas versus unincorporated areas where the USPS will not deliver, allowing you to create logic that doesn’t present the USPS as a delivery option for these types of addresses.

In addition to improving deliverability, these verifications can also improve your bottom line by keeping more orders in your online shopping cart: a frequent customer complaint is being told that they cannot order from a site because USPS-only verification logic says their address is undeliverable. UPS and FedEx can normally deliver to most US doorsteps, and our capabilities can help you close these sales as well.

Ensure accurate email addresses

Our Email Validation service helps make sure that you capture the correct email address at the time of entry, ensuring that all future communications reach the customer. It catches common typographical errors (like gmial.com instead of gmail.com) as well as bogus email addresses. And when accounts are created using the customer’s email address as the primary key or account id, this tool helps ensure that you can catch mistakes while they are still easy to correct.

Improve your customer service and marketing

The benefits of integrated data validation don’t stop when an order goes out the door. Regular validation and cleaning of your contact data, for customers and prospects, will streamline your future marketing efforts – not to mention helping you comply with consumer protection and privacy regulations. And our customer insight and demographics tools can help you leverage this contact data as a valuable asset for serving your customer base even better.

For each of these capabilities, it is easy to integrate our services into almost any ecommerce platform. Most of these systems offer a plugin, RESTful API, or exposed interface to integrate with our services, including cloud connectors and web hooks, and any application that can call a web service can obtain output from our services in either XML or JSON formats. And we recognize that not all shopping carts are built alike, with needs varying from mom-and-pop online stores to full-scale enterprise level platforms, so take advantage of our extensive documentation and support to get you going.

Of course, our tools also stand alone, with convenient batch processing options for cleaning up legacy data in list form as well as quick lookup capabilities. But if you have an automated solution for your ecommerce capabilities, our services can power up the accuracy, quality and productivity of your marketing and sales efforts. Learn more on our website, or contact us anytime to learn more!

Do we support your ecommerce system? Yes we do!

Here is a list of many of the popular ecommerce systems that we interface with.

2Checkout (formerly Avangate)LemonStandSpark Pay
3D CartMagento (recently acquired by Adobe)Squarespace
Big CartelMicrosoft Commerce ServerSuiteCommerce
BigCommerceMivaSymphony Commerce
CloudCrazeOpenCartSystum
CommerceHubOracle Commerce CloudVolusion
DemandwareosCommerceVTEX
Drupal CommercePaddleWebSphere Commerce (WCS) (IBM)
EcwidPrestashopWeebly
FastSpringSalesforce Commerce CloudWix
InfusionSoftSAP Hybris CommerceWooCommerce (WordPress plugin)
KiboShopifyX-Cart

And new interfaces are coming online all the time, so if you don’t see yours on the list, talk to us!

 

 

Service Objects New BIN Validation Operation Helps Retailers Fight Fraud

Here at Service Objects, we strive to improve our services to best meet our customers’ needs. Sometimes that means adding additional features and upgrades, tweaking an existing service and/or operation, leveraging new datasets, or adding an entirely new service. We take pride on being able to quickly and effectively respond to our customers’ feedback and requests.

Part of this response to client feedback has led us to develop a new operation upgrade for our DOTS BIN Validation service. It is called ValidateBIN_V2. This new feature represents the latest and greatest that our BIN Validation service has to offer.

DOTS BIN Validation service is used to help determine if a certain BIN (the first 6 digits of a credit card number) is valid or not — a crucial step in fighting fraud. BIN validation also helps merchants determine if a credit card number is for a debit card, credit card, gift card, or prepaid card. Likewise, the BIN number will identify the country of origin for the card, providing you with insight as to the validity of the transaction.

This new BIN operation upgrade builds on the previous operation, providing even further information about a BIN.

By design, and to ensure that we’re giving our customers quality information, the V1 BIN operation returns information about a BIN only if bank information can be found about it.

The ValidateBIN_V2 operation provides the same information as the V1 operation, but also functions slightly differently and provides additional information:

  • Instead of failing a BIN or providing an error response, ValidateBIN_V2 displays any information about a BIN that we can find.
  • The V2 operation upgrade will return a “Status” field indicating “OK” for BINs we were able to find or “Not Found” for BINs that we weren’t able to find or that don’t exist.
  • The V2 operation will return the same card type, sub type, bank, and country information that the old operation returned.

We’ve also added a few new fields to the new BIN operation that make it more helpful to the end user:

  • Warnings — This field returns warning codes and accompanying descriptions about those warnings. The current service will only return warnings if the bank information, card type or country information is missing for a BIN.
  • Notes— This field contains additional information. Based on the way we have set these fields up in our API, we can easily add new warnings and notes as we continue to improve our services.  These fields allow us to return useful information about a BIN without affecting the current output structure of the API.
  • Information Components — This field is set up in a way that allows us to future proof the ValidateBIN_V2 operation. If we need to add new fields, the Information Components field allows us to easily do so without altering the existing structure of the API.

If you are interested in testing our BIN Validation API, sign up for a free trial key today!

Validate Bank ID Numbers on Credit Cards to Reduce Chargebacks

Updated from original post What is a Credit Card BIN and How These Six Little Numbers can Protect Your Bottom Line, published 02/20/10

Gift cards and prepaid credit cards are hard to miss. In fact, they’re usually placed prominently at checkout counters alongside candy, gum, and other impulse items. According to GiftCards.com, over $100 billion is spent on gift cards each year and 93 percent of consumers in the United States purchase or receive gift cards each year. Prepaid credit cards are also widely available and account for roughly 7 percent of all non-cash transactions come from prepaid credit cards 7 percent of all non-cash transactions.

Though convenient for consumers, gift and prepaid cards can have a darker side that lead to bad outcomes for businesses. These cards are essentially anonymous, and businesses do not have many options for protecting themselves against their improper use. This is especially true for businesses that allow their customers to save credit card numbers to their accounts for subscriptions and recurring service fees.

Since these cards come loaded with a limited amount of money, they may not be usable beyond the first transaction fee. After all, there’s no line of credit to cover subsequent charges. Thus, businesses that offer recurring goods and services should be wary of accepting gift cards and prepaid credit cards.

Unfortunately, these cards and their numbers look just like any other credit or debit card. Without the right tools, you wouldn’t necessarily know that a customer has used a prepaid credit card to subscribe to your recurring service until it’s too late and the funds have been used up.

Fortunately, the first six numbers of a credit card, debit card, stored-value card, and Electronic Benefit Transfer card number, known as the Bank Identification Number (BIN), provide important clues. The BIN includes the following information:Bank Identification Number

      1. Issuing bank name
      2. Payment method
      3. Card type (credit card, debit card, gift card, prepaid card, etc.)
      4. Issuing country
      5. Phone number for that bank

With this knowledge, businesses can mitigate the risks associated with prepaid credit cards and gift cards. After identifying the card type, you could decline the transaction or request another form of payment.

BIN numbers can also be used to identify fraudulent orders. For example, if the credit card’s country of issuance is different from the customer’s inputted shipping address, this could indicate potential fraud.

BIN information puts you back in control over which payment methods to accept or decline. BIN validation can save businesses money in lost revenue from fraudulent transactions, reduce chargebacks, and lower fees associated with high-risk transactions.

Naturally, you’ll need a method for deciphering BIN numbers. Though BIN lists are available online, we’re talking about tens of thousands of records. The best way to validate BINs is with an automatic, real-time BIN validation tool. DOTS BIN Validation API can be integrated into your transaction process to pull the BIN information for each customer’s credit card. As a result, your system can automatically accept, decline, flag transactions for further review, or request another form of payment.

Learn more about using DOTS BIN Validation to mitigate the risk associated with prepaid credit cards and gift cards, both of which are becoming more and more popular with consumers.

Free BIN Validation API Trial Key

Two APIs To Make Online Business Less Taxing

eCommerce has redefined the B2B and B2C retail worlds; anyone with a budget and a vision can launch an online store front… That said, there are many unseen backend APIs, calculations and utilities that are critical for the creation of a successful ecommerce store front. Service Objects offers fast, easy-to-integrate solutions that help developers and merchants successfully automate eCommerce processes for better profit.

icon_dots_ftImagine the liability your online business could incur if your computer systems were not calculating sales tax rates correctly. DOTS FastTax calculates sales tax and use tax rates, based on street address, zip code, or simple city/state/county information for US and Canadian addresses. To ensure that only the most accurate tax rates are returned, the DOTS FastTax service utilizes our most popular API, DOTS Address Validation, behind the scenes to validate the full street address to the ZIP+4 level. It easily integrates into your shopping cart, so the correct tax rate will auto-populate during checkout. We host the tax data and update it monthly eliminating the time wasted manually calculating tax rates or the need to pay a third party to audit your books – a huge bonus for those concerned about how the Marketplace Fairness Act (if passed) will affect their business.

Another concern for eTailers is credit card fraud – integrate credit card type and location validation seamlessly into your online business processes. DOTS BIN Validation distinguishes between a prepaid and bank-issued credit card, identifies the network to which it belongs and the issuing country and financial organization. For example, an order placed with a credit card issued from Nepal with a shipping address in Arizona should be flagged for review before shipment is authorized.

Combining the power of DOTS FastTax and DOTS BIN Validation offers online merchants simple and effective ecommerce tools that integrate easily into most shopping cart systems.

Service Objects offers a diverse range of products to help your business run smoother, faster and more efficiently. Give us a call today to find out how we can help you build an affordable, profitable solution.

What is a Credit Card BIN and How These Six Little Numbers can Protect Your Bottom Line

For businesses and consumers, processing credit card transactions has come a long way. Previously businesses needed two forms of identification, to physically look at the card, review the signature on the back…then lay the card flat on card imprinter, place carbon paper over the card and force the handle from left to right for 3 carbon copies.This process was neither good for the business, who had no way to actually verify if the card had funds available on it; nor was it good for the consumer, who now had 3 unsecure copies of their credit card floating around for anyone to use for mail orders or internet orders.

The advent of electronic credit card processing and later the use of Card Verification (CVV) codes have dramatically changed the game and now go a long way to protect both businesses and consumers.

The proliferation of pre-paid credit cards and gift cards, however, has chipped away at some of that protection as far as businesses are concerned. Pre-paid cards are essentially “anonymous” and businesses do not have many options for protecting themselves against the improper use of these cards. This is especially true for businesses who’s “goods” are recurring service fees or incremental fees based on usage that must be billed monthly for example. Because there is no “line of credit”, a pre-paid card holder may have the amount of the fee available for the first authorization, but will not likely have it available for subsequent months.