Tag: lead quality

The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over 10% of...
Lead Generation Quality: Trends and Directions
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts some real...
Lead Validation, Part 3: International Lead Validation
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation – International (Global) services. In the first blog, we dove...
Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products or services,...
Lead Validation, Part 2: Advanced Features and Capabilities
Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the service. This blog...
Test Types and Why We Use Them
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, ‘TestType’. This input...

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