Posts Tagged ‘lead quality’

The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)

The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)

How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over ...
Read More
Lead Generation Quality: Trends and Directions

Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts ...
Read More
Lead Validation, Part 3: International Lead Validation

Lead Validation, Part 3: International Lead Validation

This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services. In the first blog, ...
Read More
Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Read More
Lead Validation, Part 2: Advanced Features and Capabilities

Lead Validation, Part 2: Advanced Features and Capabilities

Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the ...
Read More
Test Types and Why We Use Them

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType' ...
Read More

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.