How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over 10% of revenues for many of them. But...
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts some real...
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services. In the first blog, we dove into the core components...
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products or services, and substantially...
Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the service. This blog is designed to be a...
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType'. This input is arguably one of the...
