Posts Tagged ‘Lead Scoring’

Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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Our Top 5 Blog Posts of 2019

Our Top 5 Blog Posts of 2019

We love educating our clients. And we did quite a bit of it in 2019, with over 100 blog posts. Our blog, featuring informative articles and detailed user ...
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Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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Lead Validation, Part 2: Advanced Features and Capabilities

Lead Validation, Part 2: Advanced Features and Capabilities

Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the ...
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Lead Validation International ead quality to ensures you are working with the most genuine, accurate and up-to-date data available.

Anatomy of a Service: DOTS Lead Validation International

DOTS Lead Validation International is easily our most robust and valuable service. This service improves the quality of your leads by correcting or eliminating unreliable contact record data ...
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Customizing DOTS Lead Validation to Your Needs

Customizing DOTS Lead Validation to Your Needs

DOTS Lead Validation is a service combining many of Service Objects’ key contact validation features: you could think of it as our “greatest hits.” It provides validation for ...
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Service Objects’ DOTS Lead Validation Service

Service Objects’ DOTS Lead Validation Service

Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone ...
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The Cost of Incomplete Leads to Your Business

The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s ...
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The Importance of Address Integrity

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are ...
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