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Posts Tagged ‘Lead Validation International’

Three Building Blocks to Global Data Protection Regulation (GDPR) Compliance

Is your business ready for the GDPR? On May 25, 2018 a sweeping change in global consumer privacy, one that will fundamentally change the way companies around the world perform outbound marketing, will become law. This is the date that enforcement commences for the European Union’s new General Data Protection Regulation (GDPR), governing the use of personal data for over 500 million EU residents. US companies who market to customers or prospects in Europe will now face strict regulations surrounding the use and storage of consumer data, backed by potentially hefty revenue-based fines.

However, recent studies have shown that many businesses are woefully unprepared for GDPR, which will require changes ranging from point-of-entry data validation to the management of changing contact information. So, what is a good way to get started on the road to compliance? Start with these three building blocks.

For most organizations, GDPR compliance pivots around three fundamental building blocks: consent management, data protection, and data quality.

The first two of these building blocks will revolve around process change for most organizations. In the first case, consent management means that you will now need to prove that you have permission to use someone’s personal data for marketing purposes, and maintain records of this permission.

There are no exceptions to this rule for previously captured data, which means that consent may need to be re-acquired under mechanisms acceptable under GDPR. This also extends to providing easy and accessible ways for consumers to reverse this permission, extending all the way to Europe’s concept of “the right to be forgotten”—requiring you to erase all traces of a person’s contact information if requested by a consumer.

The second building block, data protection, involves deploying processes—and possibly specific people—designed to protect consumers’ personal data from unauthorized disclosure.

At a process level, this means that organizations will need to show that they have safeguards in place against personal data being stolen or misused. One popular approach for this involves pseudonomization, where key personal information is kept separate and secure until actual use. Unlike anonymization, where ownership of data cannot be reconstructed, pseudonomiization allows certain identifying characteristics to be used as a “password” to combine other separately-stored components of information at the time of use.

If your organization is large enough, GDPR may also require the formal role of a Data Protection Officer (DPO), with dedicated responsibilities within an organization for protecting personal data. The specific criteria for needing a DPO is “large-scale systematic monitoring of individuals,” along with more specific situations such as public authorities and organizations handling large scale data processing of criminal convictions. With or without a formal DPO, companies will be expected to have a documented game plan for protecting consumer information.

Finally, data quality serves as the third building block. Once upon a time incorrect, fraudulent or changing contact records were seen as an annoyance, or perhaps an unavoidable expense—and if people received unsolicited marketing materials or contacts as a result, it was their problem to endure or resolve. Today, in the era of GDPR, data quality issues can lead to compliance problems with serious financial consequences. This means that data must be verified and corrected, both at the point of entry and time of use.

Of all three of these building blocks, data quality is the one area that is probably represents the largest ongoing responsibility for most organizations. Thankfully, it is also the one that is the most amenable to automation.

Interested in finding out more about the role contact data plays in Global Data Protection Regulation (GDPR)? Visit our GDPR Solutions page, which contains a variety of resources that explain the key principles of GDPR compliance for contact data, and how automated data quality tools can protect your marketing efforts in the European marketplace.

What’s New: DOTS Lead Validation International

Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International.  Lead Validation International builds on the strengths of our DOTS Lead Validation service but adds a significant number of new tests and features.  Lead Validation users will likely find Lead Validation International familiar; however, a brand-new interface adds new levels of detail over the older service. Lead Validation International works better than ever for US and Canadian leads but now covers over 250 other countries as well. This service gives users the flexibility to validate leads anywhere in the world.

The Lead Validation International service looks at six key components: Name, Business, Email, IP Address, Mailing Address and Phone, performing over 200 tests to determine both how strong the individual components are as well as how well they connect to each other. These tests give a strong indication of the quality of the lead. Each component is given a 0-100 score, and a recommendation.  The service also provides an overall lead confidence score, giving users a lot of flexibility in how they want to evaluate their leads.

While building on the strength of the old service, Lead Validation International adds scores of new tests, digging deeper into the leads than the old US and Canadian API as well as providing new international specific tests.  The new API exposes more data and points of interest than the older API and provides more details than previously returned by the service. The Notes sections for each component highlights interesting data points that used to be more obscure. An overall Notes section highlights comparisons between data points, providing more indications of how well the various components in the lead matched each other, making it more obvious where the data broke down or providing more confidence in the quality of the lead.

DOTS Lead Validation International’s new interface also allows more customization than previous services.  A new set of fields called InformationComponents allow client specific rules and outputs to be written.  This allows new rules outside of the normal Lead Validation structure as well as the easy addition of new rules we feel could benefit all users.  One of the biggest strengths of the new operation is its ability to be tailored to almost any client need.

Service Objects has always been strong in International Name, Email and IP Address validation.  With the recent release of International Address and Phone validation products, we can cross-reference far more of the contact record’s data points to provide a qualitative view of the international lead and deeper insights into the lead, creating a fuller picture. The user will know the location of origin for all data points now and be able to find the red flags in their data.

International Lead Validation Provides the Complete Picture:

International addresses present their own challenges in identifying, parsing and outputting. While Lead Validation International is not a perfect replacement for a true international address validation tool, the outputs in this new API are designed to be as universal as possible.  Users will get a result that is formatted consistent with the country of origin, as well as details on the locality, primary administrative areas and country of origin.

International phones, address and IP addresses use a new Service Objects proprietary fuzzy location identifier that does a great job of cleaning and standardizing data points so that even the messiest of data can provide useful validation.  If the proper locations can be identified, we have the best chance of cross validating all of the components.

Our international lead service can be deployed in several ways; whether seamlessly integrating our fully supported, real-time API into your software, as a plugin for industry-leading CRM, marketing and sales platforms or as a list service to validate and improve existing lead records.  We also provide sample code, sample data and a robust developer guide to help get the service up and running.

If you are interested in learning more about Lead Validation for the US and Canada, please visit our DOTS Lead Validation product page.  If you are interested in our International service, please check out our International product page.

Service Objects is the industry leader in real-time contact validation services.

Service Objects has verified over 3 billion contact records for clients from various industries including retail, technology, government, communications, leisure, utilities, and finance. Since 2001, thousands of businesses and developers have used our APIs to validate transactions to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. READ MORE