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Rivers and Lakes are a metaphor for data hygiene

Rivers and Lakes

Nature has many systems, including the rivers that feed and drain the major lakes of the world. Both influence each other a great deal, particularly in terms of the effects of things like upstream and...

Rob Manser, Marketing
Rob Manser
Marketing
June 16, 2020

What’s New with DOTS Lead Validation

DOTS Lead Validation is an ever-evolving service that helps companies improve lead quality at the point of entry, using combinations of name, address, email, phone, IP address and business name for...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
May 14, 2020

Maximizing the Value of Your Leads: A Use Case

What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market intelligence.Equally...

Rob Manser, Marketing
Rob Manser
Marketing
March 26, 2020

Your Contact Data Doesn’t Keep Fresh Very Long

Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 17, 2020

Using Business Logic with Validation Tools

According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...

Rob Manser, Marketing
Rob Manser
Marketing
February 4, 2020

The Latest Trends in Fraud and Identity Verification

Fraud is big business nowadays, and 2019 has been no exception. According to IDology’s Seventh Annual Fraud Report, overall levels of fraud remain similar to previous years, with online fraud reported to...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 17, 2019

Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important?A recent survey from research-based marketing firm Ascend2 puts some real...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 17, 2019

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...

Rob Manser, Marketing
Rob Manser
Marketing
August 1, 2019

Lead Validation, Part 3: International Lead Validation

This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services.In the first blog, we dove into the core components...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
July 25, 2019

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType'. This input is arguably one of the...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
May 16, 2019

Credit Card Validation: Your Questions Answered

You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...

Rob Manser, Marketing
Rob Manser
Marketing
May 2, 2019

Lead Validation: The Core Components

How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
April 25, 2019
Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...

Rob Manser, Marketing
Rob Manser
Marketing
February 19, 2019

Comparing Lead Validation – International Components

As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. One...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
December 6, 2018

Lead Validation International: Best Practices

DOTS Lead Validation – International has been available for almost a year, and we have received great feedback from our customers on how they are using it. Using this feedback, we have compiled some...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
October 11, 2018
What Validated Contact Data Can Do for Your Business

What Validated Contact Data Can Do for Your Business

“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
March 29, 2018

Customizing DOTS Lead Validation to Your Needs

DOTS Lead Validation is a service combining many of Service Objects’ key contact validation features: you could think of it as our “greatest hits.” It provides validation for name, address, email,...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
February 22, 2018

Mail Servers: Where in the world…?

We love data here at Service Objects. We are constantly working to expand and improve on our datasets to further innovate our product lineup. A big part of what makes our Email Validation (EV) service so...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
January 18, 2018

Our 2018 New Year’s Resolutions

A brand new year is upon us – and once again, many of us are making resolutions for 2018. Perhaps eating better, working harder, or even blowing a thick layer of dust off that exercise machine in our...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 2, 2018

What’s New: DOTS Lead Validation International

Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International.  Lead Validation International builds on the strengths of our DOTS Lead Validation...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
November 16, 2017
No image, text reads Service Objects Tutorials

Service Objects ColdFusion Integration Tutorial

As part of our commitment to making our data quality solutions easy to integrate, our Application Engineering team has developed a series of tutorials on how to integrate our services.  The series...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
November 2, 2017

Don’t Let Bad Data Scare You This Halloween

Most of us here in North America grew up trick-or-treating on Halloween. But did you know the history behind this day?In early Celtic culture, the feast of All Hallows Eve (or Allhallowe’en) was a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 31, 2017

Now or Later? When to Clean Your Marketo Database

If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here at Service Objects. We rather enjoy data cleanup. But then again,...

Rob Manser, Marketing
Rob Manser
Marketing
October 24, 2017

Service Objects’ DOTS Lead Validation Service

Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
October 5, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Marketing
Rob Manser
Marketing
September 12, 2017

The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 8, 2017

Lead Validation and Identifying Nonprofit Organizations

Service Objects, Inc. is fanatical about customer support, we love working with clients and prospects to build the kind of APIs that they want and need.  Some of our best ideas come from listening to our...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
July 27, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...

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Service Objects
May 23, 2017

My Bright Orange Swedish Pension

Our professions don’t exempt us from real life. Doctors get sick, contractors have leaky roofs – and people who work at Service Objects receive misaddressed mail, just like the rest of us. But one...

Rob Manser, Marketing
Rob Manser
Marketing
April 4, 2017

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...

Rob Manser, Marketing
Rob Manser
Marketing
August 18, 2016

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...

Rob Manser, Marketing
Rob Manser
Marketing
August 12, 2016

Data Quality and Political Advertising

One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many ways, that awareness is a great...

Rob Manser, Marketing
Rob Manser
Marketing
June 15, 2016

The Fight for Data Integrity

The importance of data quality to companies cannot be denied; but how many know how to identify high quality data from poor data? Even if companies identify a data integrity issue, do they understand the...

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Service Objects
July 10, 2013

LeadsCon 2010… Its all about Quality Leads

I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is...

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Service Objects
February 24, 2010