Tag: Lead Validation

Understanding the ROI of Lead Data Quality
I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a regular reader...
Validate – Your CRM will Thank You (with ROI)
Have you ever gone to a party, chatted with a co-worker, and asked him how his daughter was doing – only to hear him reply, “Um, I don’t have a...
Using Lead Validation with CRM Lead Scoring Rules
In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of points assigned...
Integrating Lead Validation into Zoho CRM
In this guide, we’ll illustrate how to create a custom button in a Zoho CRM module that will call our DOTS Lead Validation – International API. Lead Validation – International...
Source, Campaign and Capture: A Data Validation Story
From the outside, many people think that marketing is about brand, messaging and pretty pictures – but those with a deeper understanding know that that is only half of the...
The Economic Case for Contact Data Quality
An old Irish joke describes priests asking their superior if they could smoke while they prayed, only to be told, “Absolutely not!” So when a new superior arrived, they instead...
What’s New in DOTS Lead Validation – International
DOTS Lead Validation – International is a complex service combining over ten of our other services, as well as unique proprietary algorithms specific to Lead Validation. This service can take...
Our Top 5 Marketing Blogs of 2020
We take great pride in educating our clients on the importance of data quality. And we did quite a bit of it in 2020, with over 100 blog posts and...
Integration Types by Use Case
In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, as well...

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.