If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are also subject to problems ranging...
We were recently talking with a prospect and they asked if we could show them what our Lead Validation products look like.The answer? It is up to you.That’s the beauty of API-based products like...
A recent Information Age article paints a challenging picture of how e-commerce fraud is growing as consumers continue to move more of their spending online. U.S. retailers report their online...
Nature has many systems, including the rivers that feed and drain the major lakes of the world. Both influence each other a great deal, particularly in terms of the effects of things like upstream and...
DOTS Lead Validation is an ever-evolving service that helps companies improve lead quality at the point of entry, using combinations of name, address, email, phone, IP address and business name for...
Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He replied, “Sin.” Then he was asked what the preacher said...
What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market intelligence.Equally...
Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...
According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...
Fraud is big business nowadays, and 2019 has been no exception. According to IDology’s Seventh Annual Fraud Report, overall levels of fraud remain similar to previous years, with online fraud reported to...
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over 10% of revenues for many of them. But...
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important?A recent survey from research-based marketing firm Ascend2 puts some real...
A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services.In the first blog, we dove into the core components...
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products or services, and substantially...
Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the service. This blog is designed to be a...
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType'. This input is arguably one of the...
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...
What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This service looks at six key...
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...
As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. One...
DOTS Lead Validation – International has been available for almost a year, and we have received great feedback from our customers on how they are using it. Using this feedback, we have compiled some...
Late in 2017, Service Objects released a new service, DOTS Lead Validation International, which is helping companies validate their residential and business leads from around the world. Lead Validation...
DOTS Lead Validation International is easily our most robust and valuable service. This service improves the quality of your leads by correcting or eliminating unreliable contact record data while...
If you do business in Europe, you are probably quite familiar by now with the acronym GDPR – the European Union’s General Data Protection Regulation. In May 2018, companies that handle personal...
“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t...
DOTS Lead Validation is a service combining many of Service Objects’ key contact validation features: you could think of it as our “greatest hits.” It provides validation for name, address, email,...
We love data here at Service Objects. We are constantly working to expand and improve on our datasets to further innovate our product lineup. A big part of what makes our Email Validation (EV) service so...
A brand new year is upon us – and once again, many of us are making resolutions for 2018. Perhaps eating better, working harder, or even blowing a thick layer of dust off that exercise machine in our...
Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International. Lead Validation International builds on the strengths of our DOTS Lead Validation...
As part of our commitment to making our data quality solutions easy to integrate, our Application Engineering team has developed a series of tutorials on how to integrate our services. The series...
Most of us here in North America grew up trick-or-treating on Halloween. But did you know the history behind this day?In early Celtic culture, the feast of All Hallows Eve (or Allhallowe’en) was a...
If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here at Service Objects. We rather enjoy data cleanup. But then again,...
By the time October rolls around, the top Major League baseball teams in the country are locked in combat, in the playoffs and then the World Series. And as teams take the field and managers sit in the...
Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone...
A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...
Dating experts will tell you that people have more problems committing than ever before. And nowhere is this more evident than in your online shopping cart. According to Barriliance, a vendor of online...
If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you...
Service Objects, Inc. is fanatical about customer support, we love working with clients and prospects to build the kind of APIs that they want and need. Some of our best ideas come from listening to our...
Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....
History is full of famous “frenemies,” from opposing politicians to the latest Hollywood gossip – people who work closely together but get under each other’s skin. But in your workplace, one of the...
Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you...
“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...
Our professions don’t exempt us from real life. Doctors get sick, contractors have leaky roofs – and people who work at Service Objects receive misaddressed mail, just like the rest of us. But one...
As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...
Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...
The lead score simplified As it stands, you are the one who decides what and how your lead scores are determined, most likely through rules you set up in your marketing automation platform. Your main...
One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many ways, that awareness is a great...
Intelligent Systems are ubiquitous in our daily lives, from facial recognition in cameras to product recommendations in e-commerce. These modern conveniences and others are enabled through machine...
Are you looking for fresh lead-generation tools to help boost sales? Do you have a rock star sales team already, yet know your sales force could close even more contracts if they had access to better...
Every individual is unique; from DNA makeup to personality, even one’s online presence is particular and can’t be duplicated 100%. As experts in the space of contact data quality and contact data...
Updated from original post Why Cross Checking is Important When Using a Contact Validation Web Service, published 02/17/10Although the Internet allows for many business benefits, it is also an effective...
The importance of data quality to companies cannot be denied; but how many know how to identify high quality data from poor data? Even if companies identify a data integrity issue, do they understand the...
I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is...
I have been working with web services for over 6 years now and have helped many companies both big and small to resolve their frustration with the online world of bogus lead chaos and bad affiliate...
A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all of the time. The...
Hi everyone! As you probably know, Service Objects' goal as a company is to combat fraud and enhance and validate lead information. We do this with many different solutions, but one of our most effective...
