“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t it?”
Actually, it is a big deal. First, it affects your costs and competitiveness. Second, it affects your reputation in the marketplace. And finally, because bad data can be so easily fixed with the latest automated tools.
With new regulations on the horizon and an increasingly competitive marketplace, companies need data they can rely on. If you’re still on the fence, below are some of the main reasons your business needs confirmed data.
Saving Time and Money
Bad data always costs your business time, money, or both. It affects areas such as sales leads, delivery accuracy, your reputation when sending email marketing, and much more. It is estimated15-25% of contact data is inaccurate, incomplete, fraudulent, or out-of-date, and a great deal of resources are wasted due to inaccurate or straight-up bad data.
Getting sales leads is costly for most organizations, especially when leads are bad or inaccurate. The earlier you can validate incoming data, the better you will be able to utilize your resources. Our Email and Address Validation services can help make sure your incoming contact data is coming in clean and valid, and our Lead Validation service helps prioritize your resources toward better targeted leads.
Improving Your Marketing Efficiency
Think of all the wasted resources involved when materials are sent to the wrong address, or salespeople chase after bad or mislocated prospects. Even a small percentage of errors can result in a great deal of frustration for everyone involved, and fixing these problems is low-hanging fruit you can easily automate.
Beyond our Address Validation services, our Address Geocode product can translate addresses to exact latitude-longitude coordinates in real time. For incomplete addresses, our Address Detective product can prevent you from purging good leads. It fixes fatal addressing errors by filling in the gaps of missing address data in your contact records, using a fuzzy-matching API that returns a confidence score for each updated address.
Protecting Your Email Reputation
Suppose you bought an email list and you are ready to send the perfect email, after weeks of refining. Nothing can give you a bad reputation quicker than sending email to a bunch of addresses that bounce, not to mention getting mediocre results from your campaign.
Use our Email Validation service to keep your reputation in good standing. Using a real-time API can reduce bounce rates up to 90%. Our service can process rented lists as well as your own house lists, giving you valuable insight into your contact data assets to make sure you get the most out of your investment.
Cleaning Up Your Existing Contact Data
We often hear people say, “What if I just realized we were doing things wrong and I want to get our data on the right track?” Once your database gets corrupted with uncertain data, typically two things must happen to reverse course. First, you need to draw a line in the sand and commit to making sure to validate any new information going into your system. The next step involves validating all your current database information in a separate process.
We can help automate much of the extra work of cleaning up existing data. We have lots of sample code and support many platforms to make it easy to integrate with us, not to mention the top-notch technical service team we have standing by to help you implement a robust solution.
Lather, Rinse, Repeat
Finally, we wanted to mention the importance of keeping your data current. Even after validating data coming into your system using our API or cleansing your system afterward with our batch process, data will still get old and invalid over time. People move, new homes are built, old buildings are repurposed, emails change, phone numbers are disconnected, and so on. Like showering, regular data hygiene will help keep your data in the best condition possible, and we make this easy for you.
There are many benefits to keeping your data as up-to-date and accurate as possible, and we are here to help you every step of the way. Contact us to see what we can do for you and your data!
