Service Objects Announces New White Paper
on Customer Data Validation

White paper discusses using an integrated approach to achieve accurate and verified customer data.
SANTA BARBARA, CA (July 11, 2023)

Service Objects, the leading provider of real-time Customer Data Validation, is pleased to announce the release of a new white paper, “Customer Data Validation: When Accuracy Matters,” which discusses how businesses can utilize an integrated strategy to ensure their customer contact data is genuine, accurate and verified.

This new white paper introduces the concept of Customer Data Validation, does a deep dive into the specific pain points it solves and explores the tangible benefits it provides our customers.
Geoff Grow, CEO, Service Objects

Customer Data Validation empowers your business to have precise customer contact information, focusing on Name, Address, Email, Phone and Device as the key data elements. The four-layered approach encompasses fundamental data integrity checks, augmenting and expanding customer data when needed, establishing interconnections and cross-checks between data points, and provides an overall quality score for each customer record. This score enables your business to work with accurate customer data and easily weed out fraudulent and bogus contact records.

The informative white paper also discusses how Customer Data Validation helps solve five key challenges facing businesses today: fixing bad mailing addresses to ensure timely deliveries and improved customer service; achieving compliance with global privacy regulations; managing fraud; leveraging business intelligence for better insights on customers; and increasing operational productivity.

“Accurate customer data is the foundation of our client’s business, and they embed our services when they absolutely need their customers’ contact data to be genuine, accurate and verified,” said Geoff Grow, CEO, Service Objects. “This new white paper introduces the concept of Customer Data Validation and does a deep dive into the specific pain points it solves for our customers. Readers will learn the tangible benefits of verifying a customer’s name, address, phone, email and device against hundreds of trusted and authoritative data sources and the impact accurate contact data has on their bottom line.”

Download your copy of “Customer Data Validation: When Accuracy Matters” or visit our website to schedule a time to talk with one of our data quality experts about Customer Data Validation.

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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