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Addresses alone are not enough to make informed marketing and business decisions. With Address Insight, location-specific demographics and geo-coordinates provide your business with key strategic details to make critical decisions.
Address Insight brings together three of our most powerful services to provide a deeper understanding of your address data. Coverage includes all USPS addresses and over 15 million non-USPS addresses.
Starting with Address Validation, we verify, correct, and standardize US addresses down to the unit/suite level. Once addresses are validated, Address Geocode translates addresses into longitude and latitude coordinates with near-perfect accuracy. Demographics are then appended with over 140 geo-centric data points providing confidence in your location intelligence.
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Make your marketing efforts more focused through messaging that’s culturally relevant and delivered timely and accurately. Address Insight supports three main marketing strategies:
USPS-certified Address Validation engine ensures address accuracy and deliverability. Also includes 15M addresses not recognized by the USPS but deliverable by 3rd party couriers.
Accurate geocoding data in the form of latitude and longitude with city type and incorporated/unincorporated city boundary flags.
Demographic components include census tract and block values, county and state FIPS, household and income data, housing values and more.
Addresses are cross-validated against multiple authoritative and proprietary datasets to resolve difficult and messy addresses.
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