If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are also subject to problems ranging...
DOTS Lead Validation is an ever-evolving service that helps companies improve lead quality at the point of entry, using combinations of name, address, email, phone, IP address and business name for...
What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market intelligence.Equally...
Service Objects currently offers a total of 25 data quality products, ranging from contact data validation to detailed sales and use tax calculation. But our roots began in 2001 with address validation,...
According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...
A quick online search of the US white pages shows that there are over 1500 real people named George Washington, more than 50 named William Shakespeare, and a surprising number of Steven Spielbergs. There...
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over 10% of revenues for many of them. But...
A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services.In the first blog, we dove into the core components...
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products or services, and substantially...
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...
What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This service looks at six key...
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...
As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. One...
DOTS Lead Validation – International has been available for almost a year, and we have received great feedback from our customers on how they are using it. Using this feedback, we have compiled some...
Here is a question that potential customers often ask: is it easier or more cost-effective to use data validation services such as ours, versus building and maintaining in-house capabilities?We are a...
Late in 2017, Service Objects released a new service, DOTS Lead Validation International, which is helping companies validate their residential and business leads from around the world. Lead Validation...
DOTS Lead Validation International is easily our most robust and valuable service. This service improves the quality of your leads by correcting or eliminating unreliable contact record data while...
As the May 25, 2018, deadline looms, Service Objects, the leading provider of real-time global contact validation solutions, is offering a GDPR Data Quality Assessment to help companies evaluate their if...
We are back now with the fourth blog in our Salesforce Data Quality Tools Integration Series. In previous blogs, we covered various topics like; creating a plug-in that could be dropped on a flow, a...
Welcome to our third installment in our Salesforce Data Quality Tools Integration Series. In the first two parts, we covered creating a plug-in that could be dropped on a flow and a trigger. Today, we are...
Every year, February 14th is a time when our thoughts turn to things like true love, flowers, chocolates … and data quality.In fact, there is more in common between these things than you might think....
Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International. Lead Validation International builds on the strengths of our DOTS Lead Validation...
Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone...
Dating experts will tell you that people have more problems committing than ever before. And nowhere is this more evident than in your online shopping cart. According to Barriliance, a vendor of online...
If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you...
Online commerce is huge nowadays – to the tune of over $400 billion dollars a year in the United States alone in 2017, at a growth rate up to three times that of retail in general. Barriers to entry are...
Have you ever been to gamil.com? Or gmial.com? Or gmali.com? Well, many of your prospects and customers have, without even knowing it. These are just a few of the misspellings of “Gmail” alone that pop...
What are your customers telling you about your business?This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about your customers can...
As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...
Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...
The lead score simplified As it stands, you are the one who decides what and how your lead scores are determined, most likely through rules you set up in your marketing automation platform. Your main...
Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read our series on how the quality...
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets marketers have at their...
Updated from original post Why Cross Checking is Important When Using a Contact Validation Web Service, published 02/17/10Although the Internet allows for many business benefits, it is also an effective...
A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all of the time. The...
This is part 2 of a two-article series on headless e-commerce. The first article described how headless e-commerce works, where the front end that a customer interfaces with is decoupled from the back-end...
We were recently talking with a prospect and they asked if we could show them what our Lead Validation products look like.The answer? It is up to you.That’s the beauty of API-based products like...
A recent Information Age article paints a challenging picture of how e-commerce fraud is growing as consumers continue to move more of their spending online. U.S. retailers report their online...
This article is an excerpt from our free whitepaper, The ROI of Address Validation, which we invite you to download.Here are some of the benefits of keeping accurate address data in your contact...
Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He replied, “Sin.” Then he was asked what the preacher said...
In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – particularly for critical customer...
Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...
Halloween – which has its roots as an Irish celebration honoring the dead – is a night nowadays where children (and more than a few adults) dress in ghoulish costumes to scare people and get candy from...
As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end of the year – a period that, for many retail and...
Our DOTS Geophone Plus, a reverse phone lookup service, is our top of the line phone validation service. This article provides a guided tour of some of the most important data that this product returns....
Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from getting through to...
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType'. This input is arguably one of the...
If you were to encounter an email address that was comprised of just numbers, what would be your first reaction? You might suspect that it was a fake or disposable email address. But in some countries,...
Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line.First, let’s look at one actual address...
What is one of the biggest growth industries in the United States today? Hint: It isn’t something most of you would want your kids to major in at school, unless you want them to go to the state pen...
“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t...
Do you have any friends named “info” or “customerservice”?If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...
Service Objects works with multiple data sources to provide the most accurate, complete and up-to-date telephone number services for our clients’ needs. Our product development team is constantly...
If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both of them:CASS stands for the Coding Accuracy Support System™....
Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....
Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects them to risks ranging from exhaustion to...
Service Objects is very proud to have been recently selected as one of CIOReview’s Top 20 Most Promising API Solution Providers for 2016, judged by a distinguished panel comprised of CEOs, CIOs and VPs...
According to a recent article in Information Management, nearly two-thirds of CIOs want to hire Chief Data Officers (CDO) over the next year. Why is this dramatic transformation taking place, and what does...
Good news – someone wants to place a large online order for one of your company’s products, shipped to their business in the United States. But in reality, this person is a scammer from some boiler...
What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you...
Disposable email addresses (DEAs) are nothing new, but for business owners, project managers and IT specialists, it can spell disaster for email marketing campaigns. Understanding what they are, why they...
