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Lead Validation: A Sample Use Case

If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are also subject to problems ranging...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 25, 2020

What’s New with DOTS Lead Validation

DOTS Lead Validation is an ever-evolving service that helps companies improve lead quality at the point of entry, using combinations of name, address, email, phone, IP address and business name for...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
May 14, 2020

Maximizing the Value of Your Leads: A Use Case

What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market intelligence.Equally...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 26, 2020

An Overview of our Address Validation Products

Service Objects currently offers a total of 25 data quality products, ranging from contact data validation to detailed sales and use tax calculation. But our roots began in 2001 with address validation,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 27, 2020

Using Business Logic with Validation Tools

According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 4, 2020

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 1, 2019

Lead Validation, Part 3: International Lead Validation

This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services.In the first blog, we dove into the core components...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
July 25, 2019

Credit Card Validation: Your Questions Answered

You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 2, 2019

Lead Validation: The Core Components

How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
April 25, 2019
Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 19, 2019

Comparing Lead Validation – International Components

As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. One...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
December 6, 2018

Lead Validation International: Best Practices

DOTS Lead Validation – International has been available for almost a year, and we have received great feedback from our customers on how they are using it. Using this feedback, we have compiled some...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
October 11, 2018

Why Data Quality Isn’t a Do-It-Yourself Project

Here is a question that potential customers often ask: is it easier or more cost-effective to use data validation services such as ours, versus building and maintaining in-house capabilities?We are a...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
September 13, 2018

Why Our Customers Love Data Quality

Every year, February 14th is a time when our thoughts turn to things like true love, flowers, chocolates … and data quality.In fact, there is more in common between these things than you might think....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 13, 2018

What’s New: DOTS Lead Validation International

Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International.  Lead Validation International builds on the strengths of our DOTS Lead Validation...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
November 16, 2017

Service Objects’ DOTS Lead Validation Service

Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
October 5, 2017

The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 8, 2017

Real-Time Email Validation and Your Sales Process

Have you ever been to gamil.com? Or gmial.com? Or gmali.com? Well, many of your prospects and customers have, without even knowing it. These are just a few of the misspellings of “Gmail” alone that pop...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 3, 2016

The Importance of Data Quality for CRM

What are your customers telling you about your business?This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about your customers can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 11, 2016

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 18, 2016

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 12, 2016

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read our series on how the quality...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 1, 2016

Headless E-Commerce and Service Objects

This is part 2 of a two-article series on headless e-commerce. The first article described how headless e-commerce works, where the front end that a customer interfaces with is decoupled from the back-end...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 22, 2020

We Make the Tools, You Make the Rules

We were recently talking with a prospect and they asked if we could show them what our Lead Validation products look like.The answer? It is up to you.That’s the beauty of API-based products like...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 11, 2020
Ecommerce Fraud

Combating the Seven Types of E-commerce Fraud

A recent Information Age article paints a challenging picture of how e-commerce fraud is growing as consumers continue to move more of their spending online. U.S. retailers report their online...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 28, 2020

Benefits of Accurate Addresses

This article is an excerpt from our free whitepaper, The ROI of Address Validation, which we invite you to download.Here are some of the benefits of keeping accurate address data in your contact...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 21, 2020

Your Contact Data Doesn’t Keep Fresh Very Long

Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 17, 2020

What is Scarier than Halloween? Bad Data!

Halloween – which has its roots as an Irish celebration honoring the dead – is a night nowadays where children (and more than a few adults) dress in ghoulish costumes to scare people and get candy from...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 29, 2019
Holiday Shopping

Is Your Contact Data Ready for Holiday Shopping?

As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end of the year – a period that, for many retail and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 22, 2019

Reverse-Phone Look-Up: A Deep Dive

Our DOTS Geophone Plus, a reverse phone lookup service, is our top of the line phone validation service. This article provides a guided tour of some of the most important data that this product returns....

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
September 26, 2019

Oh No, You’ve Been (Email) Blacklisted! Now What?

Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from getting through to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 4, 2019

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType'. This input is arguably one of the...

Dylan Van Lant, Application Support Technician
Dylan Van Lant
Application Support Technician
May 16, 2019

More Than an Address: What is a Delivery Point?

Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line.First, let’s look at one actual address...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 11, 2018

Online Fraud is Growing. What Can Your Business Do?

What is one of the biggest growth industries in the United States today? Hint: It isn’t something most of you would want your kids to major in at school, unless you want them to go to the state pen...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 5, 2018
What Validated Contact Data Can Do for Your Business

What Validated Contact Data Can Do for Your Business

“Nobody is perfect. And my company wasn’t even talking about things like data quality ten years ago. So, what is the big deal if there are a few problems with my contact data? That’s life, isn’t...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
March 29, 2018

Email Marketing Tip: Dealing With Role Addresses

Do you have any friends named “info” or “customerservice”?If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
December 19, 2017

Service Objects Improves Phone Data by 200%

Service Objects works with multiple data sources to provide the most accurate, complete and up-to-date telephone number services for our clients’ needs.  Our product development team is constantly...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
December 14, 2017

CASS and DPV: A Higher Standard for Address Accuracy

If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both of them:CASS stands for the Coding Accuracy Support System™....

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 10, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

New CRM or ERP? Reduce Your Migration Risk

Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects them to risks ranging from exhaustion to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 27, 2017

The Role of a Chief Data Officer

According to a recent article in Information Management, nearly two-thirds of CIOs want to hire Chief Data Officers (CDO) over the next year. Why is this dramatic transformation taking place, and what does...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 26, 2017

Using Geolocation Technology to Fight Fraud

Good news – someone wants to place a large online order for one of your company’s products, shipped to their business in the United States. But in reality, this person is a scammer from some boiler...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 17, 2016

What Is Data Onboarding – And Why Is It Important?

What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 10, 2016