Addition of 103 Million Contacts Improves Contact Validation Accuracy

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New Enhancement Will Improve Your Contact Data Accuracy for Reverse Phone Lookup and Lead Enhancement and Scoring.

Traditional consumer data sources such as Directory Assistance are offered by typical industry vendors to lead aggregators, retailers and company’s dependent on contact information, as a way to improve match rates and viability of collected contact information. This way of improving contact data is becoming less and less of a viable solution by the day. These Directory Assistance dependent sources suffer from weak, incomplete and missing contact data (see examples below). The problem continues to worsen due to the ongoing shift in land line vs mobile phone usage, long update time-frames for carrier client data, and limitations on use of carrier client data.

What can you do?

Service Objects offers a number of web service based products that utilize numerous public and proprietary data sources containing over 400 million phone records, and utilize a proprietary scheme of cascading logic to resolve caller identification data as a way to maximize match rates and contact data accuracy.

We now take the next step in helping you improve your contact data.

Service Objects has improved the accuracy of DOTS GeoPhone, DOTS GeoPhone Plus, DOTS Lead Enhancement Plus and DOTS Lead Validation web services with the addition of important new name and address data. These services are now utilizing a proprietary database of verified consumer records with enhanced and alternate name and address information. This new database contains 103 million contact records.

This new database allows Service Objects DOTS Web Services to enhance phone lookups by accurately overlaying missing elements such as name and critical address fields such as apartment, suite, floor, and unit numbers, onto partial contact records.

This important addition of data greatly improves the completeness and accuracy of contact data information. See the example below.

Example of Enhanced Contact Validation Using Expanded Data

Example: Improved Accuracy and Completeness

Without the enhanced data providing expanded and verified name information and the addition of the actual apartment number this contact data is confusing at best and probably useless for the purposes of lead creation, retail shipments, postal contact or any application that needs name and contact data integrity.

These DOTS Web Services enhancements are now an integral part of the products as of May 2011 and available for you to enhance your contact data.

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