Now or Later? When to Clean Your Marketo Database
If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here ...
API Integration: Where We Stand
Applications programming interfaces or APIs continues to be one of the hottest trends in applications development, growing in usage by nearly 800% between 2010 and 2016 according to ...
Baseball and Data Quality: America’s National Pastimes
By the time October rolls around, the top Major League baseball teams in the country are locked in combat, in the playoffs and then the World Series. And ...
Testing Through Batches or Integration: At Service Objects, It’s Your Choice
More times than not, you have to buy something to really try it. At Service Objects, we think it makes more sense to try before you buy. We ...
CASS and DPV: A Higher Standard for Address Accuracy
If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both ...
Service Objects’ DOTS Lead Validation Service
Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone ...
The Talent Gap In Data Analytics
According to a recent blog by Villanova University, the amount of data generated annually has grown tremendously over the last two decades due to increased web connectivity, as ...
Introducing Service Objects New Open API
Service Objects is committed to constantly improving the experience our clients and prospective clients have with our data quality solutions. This desire to ensure a great experience has ...
Getting the Most Out of Data-Driven Marketing
How well do you know your prospects and customers? This question lies at the heart of what we call data-driven marketing. Because the more you know about the ...
