What Does API Really Mean?
API stands for Application Program Interface. It is a way for software to communicate with each other based on specific inputs and outputs. API’s are everywhere, nearly any ...
Will Omnichannel Someday Die Out Because of Big Data?
You probably know what omnichannel means, but a quick definition is always helpful. It refers to the various touch points by which a business/organization can reach a customer ...
Making an (email) list and checking it twice: Best practices for email validation
For most organizations, one of the most critical assets of their marketing operations is their email contact database. Email is still the lingua franca of business: according to ...
Phone, Mail, or Email Marketing? The Pros and Cons
There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer? We already know the right answer to ...
The Top 7 Skills of Successful Marketing Professionals
Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels ...
C# Integration Tutorial Using DOTS Email Validation
Watch this video and hear Service Objects’ Application Engineer, Dylan, as he presents a 22 minute step-by-step tutorial on how to integrate an API using C#. In order to ...
New CRM or ERP? Reduce Your Migration Risk
Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects ...
How secure is your ‘Data at Rest’?
In a world where millions of customer and contact records are commonly stolen, how do you keep your data safe? First, lock the door to your office. Now ...
Launching a New Ecommerce Site? Don’t Forget Data Quality Tools
Online commerce is huge nowadays – to the tune of over $400 billion dollars a year in the United States alone in 2017, at a growth rate up ...
