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Celebrating Earth Day

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April 22 marks the annual celebration of Earth Day, a day of environmental awareness that is now approaching its first half century. Founded by US Senator Gaylord Nelson in 1970 as a nationwide teach-in on the environment, Earth Day is now the largest secular observance in the world, celebrated by over a billion people.

Earth Day has a special meaning here in our hometown of Santa Barbara, California. It was a massive 1969 oil spill off our coast that first led Senator Nelson to propose a day of public awareness and political action. Both were sorely needed back then: the first Earth Day came at a time when there was no US Environmental Protection Agency, environmental groups such as Greenpeace and the Natural Resources Defense Council were in their infancy, and pollution was simply a fact of life for many people.

If you visit our hometown today, you will find the spirit of Earth Day to be alive and well. We love our beaches and the outdoors, this area boasts over 50 local environmental organizations, and our city recently approved a master plan for bicycles that recognizes the importance of clean human-powered transportation. And in general, the level of environmental and conservation awareness here is part of the culture of this beautiful place.

Earth Day

It also has a special meaning for us here at Service Objects. Our founder and CEO Geoff Grow, an ardent environmentalist, started this company from an explicit desire to apply mathematics to the problem of wasted resources from incorrect and duplicate mailings. Today, our concern for the environment is codified as one of the company’s four core values, which reads as follows:

“Corporate Conservation – In addition to preventing about 300 tons of paper from landing in landfills each month with our Address Validation APIs, we practice what we preach: we recycle, use highly efficient virtualized servers, and use sustainable office supplies. Every employee is conscious of how they can positively impact our conservation efforts.”

Today, as Earth Day nears the end of its fifth decade, and Service Objects marks over 15 years in business, our own contributions to the environment have continued to grow. Here are just a few of the numbers behind the impact of our data validation products – so far, we have saved:

  • Over 85 thousand tons of paper
  • A million and a half trees
  • 32 million gallons of oil
  • More than half a billion gallons of water
  • Close to 50 million pounds of air pollution
  • A quarter of a million cubic yards of landfill space
  • 346 million KWH of energy

All of this is an outgrowth of more than two and a half billion transactions validated – and counting! (If you are ever curious about how we are doing in the future, just check the main page of our website: there is a real-time clock with the latest totals there.) And we are always looking for ways to continue making lives better though data validation tools.

We hope you, too, will join us in celebrating Earth Day. And the best way possible to do this is to examine the impact of your own business and community on the environment, and take positive steps to make the earth a better place. Even small changes can create a big impact over time. The original Earth Day was the catalyst for a movement that has made a real difference in our world – and by working together, there is much more good to come!

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