Why Our Customers Love Data Quality
Subscribe to our blog
Every year, February 14th is a time when our thoughts turn to things like true love, flowers, chocolates … and data quality.
In fact, there is more in common between these things than you might think. If you look at the history of Valentine’s Day, St. Valentine’s intention was to protect his fellow man. In ancient Rome, St. Valentine accomplished this by secretly marrying couples so that the husbands would not have to go to war. This is how his name became synonymous with love and marriage. Along those lines, Service Objects tries to also help our fellow man– admittedly less romantically – by ensuring your data accuracy, automating regulatory compliance, and protecting you from fraud.
Nowadays, our customers love how our data quality solutions solve the following problems:
High quality contact data. When you communicate with your prospects or customers, the cost directly links to the accuracy and validity of your contact list. When you automate the quality of this contact data – often your biggest and most valuable data asset – the ROI will warm the hearts of the toughest CFOs.
Lead validation. Does she love me or does she not? Better to find out early in the relationship whether she gave you a fake email address, bad contact information, or is otherwise giving you the slip, with validation tools that check over 130 data points to give you a numerical rating of lead quality.
Delivery accuracy. Nothing will make your customers fall out of love with you quicker than misdirected deliveries – even though in the US alone, 40 million of them don’t help matters by changing their addresses every year, while many others mistype their address at the time they order. When you automatically verify these addresses against continually updated postal databases, you help ensure a good relationship.
Compliance strategies. When government regulators come calling, they aren’t bringing you flowers. New rules on consumer privacy in the US and Europe have changed the game of outbound marketing, including stiff financial penalties for non-compliance, and sales tax policies are constantly changing. Automated compliance verification tools can help prevent problems from happening in the first place, and also provide quantifiable proof of your efforts.
Fraud prevention. Cupid isn’t the only one aiming his arrows at you. Fraudsters are constantly trying to separate you from your inventory and money, particularly during your busiest periods. We can help with solutions ranging from address, BIN, email and IP validation to tools that provide you an overall order quality score, to help keep the bad guys out.
Finally, it turns out we have one other connection to St. Valentine. In Italy, he is still commemorated by a charm known as St. Valentine’s Key, which is supposed to unlock the hearts of lovers. We have a key for you as well: a free trial key to any of our API products, yours for the asking. Happy Valentine’s Day!