How Technology Can Help Close Online Sales and Keep Customers Coming Back
Not another marketing theory: Read how technology works on the issues that may be limiting your sales and/or damaging your online reputation.
Successful e-commerce companies have three things in common: Good online reviews, reasonable delivery fees and prompt delivery of goods. Web services can help you streamline delivery rates and assure your products are delivered on time: key ingredients for keeping customers in your online sales process and inspiring them to leave positive feedback in return.
Has this ever happened to you?You find the perfect product at the right price, only to find out that the shipping rates nearly double its price? If you’re like me, then you click out and search for another place to buy your product. We’re not unique in this. Some studies estimate that up to 75% of all shopping carts are abandoned before sales are closed, and report that the #1 reason is high shipping rates.
Why are some shipping rates so high? Location is the first thing that comes to mind; but then there’s that dreaded “handling” fee that often inflates the cost.
Companies can often keep people like us in the sales process by simply tightening up on distance calculations, thereby reducing “handling” in the sales and shipping process. This is something that can easily be done by integrating a hosted Web service that provides them with the information and automation needed to make it happen.
Take, DOTS Address Geocode, it’s a Web service that pinpoints customers’ exact locations the moment they’re typed into online forms; companies can use this information to offer delivery rates based on actual distances rather than geographic zones.
While DOTS Address Geocode pinpoints customers’ locations, it also cleans up their addresses, fixing things like ZIP codes and left-out apartment numbers, for example. It can also push the clean customer data into sellers’ CRM systems. That means less “handling” via no re-keying efforts and fault-free delivery.
Undeliverable mail accounts for billions of dollars of waste in the US alone, and some of that comes back to you and me, combined in “handling” fees associated with reprocessing bad deliveries.
Undeliverable (or late-arriving) purchases also account for the majority of online complaints when it comes to rating customer experience.
To sum it up, pinpointing exact customer delivery locations and cleaning up addresses to assure deliverability help you not only in your efforts to reduce handling fees, but also in building and maintaining your online reputation.
Offering better value and better customer experience drives more loyalty and ultimately more revenue to online companies. Good reviews attract people like me to initiate business with online companies in the first place; reasonable handling fees inspire us to stay the course and complete sales processes; and quick deliveries on our purchases gets us to leave positive feedback in return.
DOTS Address Geocode Pinpoints customer location and assures address deliverability while instantly updating the seller’s CRM system. It’s a simple solution to help online sellers offer better bottom-line prices; streamline sales and shipping processes and keep customers coming back and/or sharing their positive experiences.
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