If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications. A new partnership with Adobe now makes three of Service Objects’ key data quality services available to users through their Adobe Exchange Experience Cloud marketplace.
About Adobe Exchange
Adobe Exchange is an online marketplace offering thousands of apps for its cloud applications. By partnering with Adobe Exchange, Service Objects helps Marketo Engage users seamlessly upgrade their data quality and get optimal performance from their marketing automation platforms.
In much the same way that marketplaces like Amazon.com (also one of our clients) make it easy for you to find products in one convenient e-commerce portal, the Adobe Exchange Experience Cloud offers users a one-stop marketplace – or in their terms, an ecosystem – of applications, extensions and plug-ins.
Adobe has long been recognized by independent analysts such as Gartner for having some of the industry’s highest ratings for vision, execution and customer experience, and its Marketo product is an extremely popular marketing automation platform. Having an integrated environment for integrating with third-party products and services plays a key role in this reputation.
This new partnership is much more than just a listing in a catalog. It will provide simple, secure, and seamless integration with these services for users of Adobe’s Marketo Engage. This relationship provides us with tools such as a dedicated sandbox for testing and implementation, and for our customers, it puts expanded functionality from a wide range of vendors and partners at their fingertips.
Data quality services now available on Adobe Exchange’s Experience Cloud marketplace include Service Objects’ Global Address Complete, Email Validation and Lead Validation – International. Here is a quick summary of these services:
- Global Address Complete is a seamless address autocomplete service that captures the right address to the suite or apartment level for locations worldwide, reducing errors and cart abandons by up to 30% while ensuring accurate deliveries.
- Email Validation is the most comprehensive real-time email validation service available, instantly verifying, correcting and scoring email addresses to improve deliverability and flag potential issues.
- Lead Validation – International helps prevent fraud and ensure viable leads from over 250 countries, cross-validating key data points in real-time and providing a composite quality score from 0-100.
All three of these products offer substantial enhancements to accuracy and protection against fraudulent or bogus contact data while improving contact and delivery rates. We are constantly seeking ways to help customers easily integrate our services with their business applications, and this represents a first step towards making our most popular ones available directly through Adobe.
The best of both worlds
Partnering with certified online marketplaces such as Adobe Exchange is part of our mission to help businesses engineer industry-leading data quality into their environment. And when you go through the Adobe Exchange Experience Cloud, you still get all the benefits of working with Service Objects, including expert implantation assistance, available 24/7/365 technical support, and guaranteed 99.999% uptime,
Complete information about the full line of Service Objects’ data quality services is also available on our web site, including extensive documentation and, in many cases, the ability to test-drive these services for yourself online. And now, we are proud to offer our Marketo clients an easy path for integrating some of our most popular services with their systems.