Cyber Monday 2017 was a busy day for many online retailers, including Service Objects. We were so busy, in fact, that we processed a record number of contact data validation transactions. Looking at the online shopping stats, we shouldn’t be surprised. According to numbers released by Adobe Insights, shoppers spent 16.8% more in 2017 than on Cyber Monday 2016, setting a new online record of $6.6 billion in sales. The mobile sales record was also surpassed, reaching $2 billion over a 24-hour period.
So why did Service Objects’ break our own record? Because our contact validation services play a vital role in the online shopping process for many merchants. We enable retailers to verify that an individual’s contact information is genuine, accurate and up-to-date. In addition, by validating a person’s name, address, phone number, email and device, businesses significantly increase package delivery rates and considerably increase their ability to detect fraudulent transactions.
In fact, some of the largest retailers in the world use Service Objects’ real-time contact validation services. While consumers were busy breaking sales number records on Cyber Monday, Service Objects’ customers processed over a million more transactions on that day than previous years, making it the largest day in our history.
And we see this trend continuing. As online shopping continues to capture a larger percentage of retailers’ overall sales every year, Service Objects will play a vital role in ecommerce by providing the ability for merchants to validate and clean their customer contact data against hundreds of authoritative data sources – all in a blink of an eye. It also doesn’t hurt that we have a 99.999% server uptime guarantee, unlimited no cost technical support and bank grade transaction security.
For more information or to test any one of Service Objects’ 23 contact validation solutions, please visit https://www.serviceobjects.com/products.