On April 22 we celebrate Earth Day, a day of learning and action that marks its 50th anniversary next year.

It has been quite a movement. According to its official website EarthDay.org, the original Earth Day – proposed by US Senator Gaylord Nelson in response to a massive oil spill here in our native Santa Barbara, California – attracted over 20 million Americans to rallies and teach-ins. Today, it is the largest secular observance in the world, with over billion people taking part each year.

Every year, our celebration of Earth Day gets me thinking about the difference between a cause and a mission. Many companies support causes, and that is a great thing. But for us, saving the environment is a mission. It was why I originally founded Service Objects back in 2001 – to use strategies from mathematics to reduce the waste stream of mis-directed direct mail marketing. Today, this is still a key part of why we do what we do.

For me, this is personal. I am an avid outdoorsman living in one of the most beautiful places on Earth, which in my lifetime has faced dangers ranging from that 1969 oil spill to recent threats from global warming, wildfires and mudslides. Last year alone our state of California suffered the loss of over 18 million trees due to environmental catastrophe, not to mention scores of human lives.

Naturally we are trying to help in the short term. This past year we joined a consortium of businesses directly funding reforestation efforts in California with a goal of one million new trees planted. And through our partnership with One Tree Planted, Service Objects plants ten new trees each time a new customer signs up for one of our services.

In the longer term, our services have continued to make a real impact on the waste stream in the environment. How big an impact? Last year we validated our three billionth transaction since our founding in 2001, and as of this writing we are now closer to three and a half billion. (If you are curious about how we are doing, check out the live real-time transaction count right on the front page of our web site.) Here is what we estimate these transactions have saved to date:

• 217 million pounds of paper
• 8 million trees
• 754 million gallons of water
• 442 million kilowatt hours of energy
• 332 thousand cubic yards of landfill space
• Nearly 64 million pounds of air pollution

Nowadays our business goes far beyond cleaning up direct mail – we serve some of the world’s largest companies with everything from lead validation to geocoding. But address validation is still at the heart of what we do.

Every day is Earth Day at our company. We incentivize employees for biking to work, conserve energy and work hard to reduce our own waste stream. Conservation isn’t just a banner or a slogan for us, but a cornerstone of our culture. You can read more about our corporate commitment to the environment here and we are proud of our efforts.

So here is my challenge for you on this year’s Earth Day: what can you do to make a real difference for the environment? I hope that you and your business will join us in helping to protect this fragile planet we all share. Together we can accomplish a great deal for this Earth and future generations.

2018 was a tough year for our home state of California.

According to a recent CNN report, an estimated 18 million trees died here from issues such as drought, disease, invasive insect species and wildfires. In particular, the massive Thomas Fire affected Ventura and Santa Barbara Counties and impacted our employees and community directly, and the devastation it caused is still visible.

In response to this major environmental challenge, Service Objects has joined with 500 participating companies who have each promised to plant at least 2000 trees in California through One Tree Planted, with a goal of repopulating the state with over one million new trees. We have committed to plant 10 trees for each new customer and are already well on our way to exceeding our goal.

One Tree Planted is a unique organization. As their name suggests, they support reforestation efforts in regions around the globe, including North and South America, Latin America and Africa. They are very cost-efficient at what they do, and their entire focus is on planting trees. We particularly like partnering with them because they let you choose which geographic region your trees are planted in, allowing us to support the regrowth of forest land here in California.

Supporting environmental causes is nothing new for us at Service Objects. We were originally founded in 2001 with a goal of reducing the waste stream in the environment, by cleansing databases of bogus, fraudulent, and undeliverable customer records. In doing so, we estimate we have saved over one million trees, 400 million gallons of water, and prevented 30 million pounds of air pollution. Even as we have grown to become one of the world’s major players in contact data quality services, we remain true to our founding values to make the world a better place through data quality excellence.

This means that environmentalism isn’t just some faceless corporate contribution for us – it is part of our DNA. As a company, we are very thoughtful about our stewardship of the environment. We incentivize people for bicycling to work instead of driving, conserve energy, and encourage recycling and minimal use of resources wherever possible. And we will continue to support like-minded causes through corporate action.

This year we chose to focus our contributions on our company’s home state of California, because of all the devastation this state has faced as a result of recent wildfires and other environmental issues. We love living and working here and realize that we all need to pull together to help rebuild our community and our state. This is why our partnership with One Tree Planted was a natural fit for this pivotal time in California history.

If you would like to learn more about Service Objects’ corporate conservation efforts, we have a dedicated web page where you can check out more details. Above all, we would like to thank you – our customers – for being part of our efforts to create a better planet for all of us. Or as our state’s forests might say, “thanks a million!”

Just ahead of Earth Day and Arbor Day, Service Objects has joined forces with One Tree Planted, pledging to plant ten trees for each new customer as part of the company’s ongoing commitment to corporate conservation.

“For over a decade, Service Objects has been dedicated to reducing waste and encouraging conservation best practices,” said Geoff Grow, Founder and CEO of Service Objects. “In a month that includes Arbor Day and Earth Day, this partnership with One Tree Planted amplifies our commitment to sustainability and community engagement.”

Reforestation, awareness and corporate sustainability

Every two seconds, the world loses an area of forest the size of a football field. With 80% of the planet’s forests destroyed, the continued removal of trees without adequate reforestation adversely impacts all aspects of the earth’s environment, from biodiversity to carbon sequestration and climate change.

One Tree Planted, a Vermont based non-profit, was created by Matt Hill in 2014 with the goal of combining reforestation with education, awareness, and community engagement. By working with local reforestation partners in Africa, Asia, North America, and South America, One Tree Planted selects tree species with the highest survival rates for each region.

One million trees

Recently, the organization announced the Million Tree Challenge. By providing funding for micro-reforestation, the Million Tree Challenge will help plant 500-25,000 trees per project with the goal of improving watershed management and restoring habitats.

“We are calling out to all those big companies to get involved,” said One Tree Planted Founder Matt Hill. “If you are a Fortune 500 Company or even a small to mid-size business, then signup today and help commit to planting 2000 trees because together we can easily reach one million trees planted.”

By pledging to plant ten trees for each new customer, Service Objects joins the ranks of 500 participating companies, each of whom have promised to plant 2,000 trees to help with reforestation efforts in many regions throughout the US, including California, which was hit last year with a series of devastating wildfires. Though reforestation may take two years or more, the goal is to repopulate the affected areas with one million trees to help restore habitats and reestablish the region’s ecosystems.

“Two thousand dollars is not a major commitment for most companies,” said Hill. “We want to make it super simple for any company to get involved and make a positive impact.”

A continued commitment to corporate conservation

Each month, Service Objects prevents over 300 tons of paper from ever reaching a landfill through its Address Validation APIs. In March, the company reached a significant milestone by validating over 3 billion transactions. By helping companies around the world maintain accurate and up-to-date contact data for their customers, Service Objects has aided in the reduction of waste and fraud.

So far, the positive impact of the 3 billion transactions benchmark has resulted in the reduction of 6 million gallons of oil, decreased energy demand by 93 million kilowatt hours, and saved 205 thousand cubic yards of landfill space. In addition, by eliminating the need for 193 million pounds of paper and 670 million gallons of water, Service Objects has helped preserve over 1.6 million trees.

For Grow, the idea to start Service Objects was inspired by his desire to apply math and big data to the problem of reducing waste caused by the corporate world’s dependence on incorrect contact information. Through the years, the entire team at Service Objects has continued to follow Grow’s example, making corporate conservation a core value and a prominent part of company culture. From wind power and highly efficient virtualized servers to recycled office supplies and a bike-friendly ethos, Service Objects and its employees focus on embracing the paperless philosophy and treading lightly on the world around them.

“Since the beginning, Service Objects has been dedicated to reducing waste and encouraging conservation best practices,” says Grow. “Corporate conservation is deeply rooted in our company culture, and this partnership with One Tree Planted allows us to expand our efforts and strengthen our commitment to preserving our natural resources and helping the environment.”