Corporate Conservation: Our Pledge to Plant Ten Trees for Each New Customer
Just ahead of Earth Day and Arbor Day, Service Objects has joined forces with One Tree Planted, pledging to plant ten trees for each new customer as part of the company’s ongoing commitment to corporate conservation.
“For over a decade, Service Objects has been dedicated to reducing waste and encouraging conservation best practices,” said Geoff Grow, Founder and CEO of Service Objects. “In a month that includes Arbor Day and Earth Day, this partnership with One Tree Planted amplifies our commitment to sustainability and community engagement.”
Reforestation, awareness and corporate sustainability
Every two seconds, the world loses an area of forest the size of a football field. With 80% of the planet’s forests destroyed, the continued removal of trees without adequate reforestation adversely impacts all aspects of the earth’s environment, from biodiversity to carbon sequestration and climate change.
One Tree Planted, a Vermont based non-profit, was created by Matt Hill in 2014 with the goal of combining reforestation with education, awareness, and community engagement. By working with local reforestation partners in Africa, Asia, North America, and South America, One Tree Planted selects tree species with the highest survival rates for each region.
One million trees
Recently, the organization announced the Million Tree Challenge. By providing funding for micro-reforestation, the Million Tree Challenge will help plant 500-25,000 trees per project with the goal of improving watershed management and restoring habitats.
“We are calling out to all those big companies to get involved,” said One Tree Planted Founder Matt Hill. “If you are a Fortune 500 Company or even a small to mid-size business, then signup today and help commit to planting 2000 trees because together we can easily reach one million trees planted.”
By pledging to plant ten trees for each new customer, Service Objects joins the ranks of 500 participating companies, each of whom have promised to plant 2,000 trees to help with reforestation efforts in many regions throughout the US, including California, which was hit last year with a series of devastating wildfires. Though reforestation may take two years or more, the goal is to repopulate the affected areas with one million trees to help restore habitats and reestablish the region’s ecosystems.
“Two thousand dollars is not a major commitment for most companies,” said Hill. “We want to make it super simple for any company to get involved and make a positive impact.”
A continued commitment to corporate conservation
Each month, Service Objects prevents over 300 tons of paper from ever reaching a landfill through its Address Validation APIs. In March, the company reached a significant milestone by validating over 3 billion transactions. By helping companies around the world maintain accurate and up-to-date contact data for their customers, Service Objects has aided in the reduction of waste and fraud.
So far, the positive impact of the 3 billion transactions benchmark has resulted in the reduction of 6 million gallons of oil, decreased energy demand by 93 million kilowatt hours, and saved 205 thousand cubic yards of landfill space. In addition, by eliminating the need for 193 million pounds of paper and 670 million gallons of water, Service Objects has helped preserve over 1.6 million trees.
For Grow, the idea to start Service Objects was inspired by his desire to apply math and big data to the problem of reducing waste caused by the corporate world’s dependence on incorrect contact information. Through the years, the entire team at Service Objects has continued to follow Grow’s example, making corporate conservation a core value and a prominent part of company culture. From wind power and highly efficient virtualized servers to recycled office supplies and a bike-friendly ethos, Service Objects and its employees focus on embracing the paperless philosophy and treading lightly on the world around them.
“Since the beginning, Service Objects has been dedicated to reducing waste and encouraging conservation best practices,” says Grow. “Corporate conservation is deeply rooted in our company culture, and this partnership with One Tree Planted allows us to expand our efforts and strengthen our commitment to preserving our natural resources and helping the environment.”