Tag Archives: Lead Generation

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Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important?A recent survey from research-based marketing firm Ascend2 puts some real...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 17, 2019
Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 19, 2019

Comparing Lead Validation – International Components

As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. One...

Jan Rehorik, Sr. Software Engineer
Jan Rehorik
Sr. Software Engineer
December 6, 2018