Tag Archives: marketing automation

All
Business Solutions
Fraud Protection
Growth & Marketing
Integration
Product Alerts
Uncategorized

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This blog post looks at how...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 16, 2019

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and the latter kept the computers, software and...

Rob Manser, Marketing
Rob Manser
Marketing
January 23, 2018
No image, text reads Service Objects Tutorials

Salesforce Trigger Integration – Video Tutorial

Here at Service Objects, we are dedicated to helping our clients integrate our data quality services as quickly as possible. One of the ways we help is educating our clients on the best ways to integrate...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
January 11, 2018

Our 2018 New Year’s Resolutions

A brand new year is upon us – and once again, many of us are making resolutions for 2018. Perhaps eating better, working harder, or even blowing a thick layer of dust off that exercise machine in our...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 2, 2018

Email Marketing Tip: Dealing With Role Addresses

Do you have any friends named “info” or “customerservice”? If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...

Rob Manser, Marketing
Rob Manser
Marketing
December 19, 2017

The Direct and Indirect Costs of Poor Data Quality

Imagine that your company runs an online ad for a product. But when your customer gets to your website, this product has actually been discontinued. And from thereon in, every time the customer surfs the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 28, 2017

What’s New: DOTS Lead Validation International

Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International.  Lead Validation International builds on the strengths of our DOTS Lead Validation...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
November 16, 2017

Service Objects’ DOTS Lead Validation Service

Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
October 5, 2017

Getting the Most Out of Data-Driven Marketing

How well do you know your prospects and customers? This question lies at the heart of what we call data-driven marketing. Because the more you know about the people you contact, the better you can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 26, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Marketing
Rob Manser
Marketing
September 12, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

The Importance of Address Integrity

“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as...

Avatar
Service Objects
May 23, 2017

Maintaining a Good Email Sender Reputation

What are honeypot email addresses? A honeypot is a type of spamtrap. It is an email address that is created with the intention of identifying potential spammers. The email address is often hidden from...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
May 4, 2017

How to Leverage Data Quality to Improve TCPA Compliance

Recent trends such as the increase in households with mobile phones only and the rise of consumer lawsuits related to the Telephone Consumer Protection Act (TCPA) have companies such as Uber and Facebook...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 23, 2017

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...

Rob Manser, Marketing
Rob Manser
Marketing
August 12, 2016

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to streamline our marketing campaigns and...

Rob Manser, Marketing
Rob Manser
Marketing
August 2, 2016

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns. Think...

Rob Manser, Marketing
Rob Manser
Marketing
June 10, 2016

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re likely using one of these...

Rob Manser, Marketing
Rob Manser
Marketing
June 3, 2016