Posts Tagged ‘marketing automation’

Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for e-commerce. In this global pandemic year, holiday season sales are predicted ...
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Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, ...
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CRM, Marketing Automation and Data Quality

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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Three Building Blocks to Global Data Protection Regulation (GDPR) Compliance

Three Building Blocks to Global Data Protection Regulation (GDPR) Compliance

Is your business ready for the GDPR? On May 25, 2018 a sweeping change in global consumer privacy, one that will fundamentally change the way companies around the ...
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A New Role: The Marketing Technologist

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
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No image, text reads Service Objects Tutorials

Salesforce Trigger Integration – Video Tutorial

Here at Service Objects, we are dedicated to helping our clients integrate our data quality services as quickly as possible. One of the ways we help is educating ...
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Our 2018 New Year’s Resolutions

Our 2018 New Year’s Resolutions

A brand new year is upon us – and once again, many of us are making resolutions for 2018. Perhaps eating better, working harder, or even blowing a ...
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Email Marketing Tip: Dealing With Role Addresses

Email Marketing Tip: Dealing With Role Addresses

Do you have any friends named “info” or “customerservice”? If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, ...
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