Tag: marketing automation

The Economic Case for Contact Data Quality
An old Irish joke describes priests asking their superior if they could smoke while they prayed, only to be told, “Absolutely not!” So when a new superior arrived, they instead...
What’s New in DOTS Lead Validation – International
DOTS Lead Validation – International is a complex service combining over ten of our other services, as well as unique proprietary algorithms specific to Lead Validation. This service can take...
Using Email Validation to Avoid Deliverability Issues this Holiday Season
This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted to grow...
Leveraging Your Existing Contacts with Lead Validation
If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – especially now,...
5 Reasons Why Good Email Addresses Get Rejected and Blacklisted
For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, unjustly wronged...
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This...
Three Building Blocks to Global Data Protection Regulation (GDPR) Compliance
Is your business ready for the GDPR? On May 25, 2018 a sweeping change in global consumer privacy, one that will fundamentally change the way companies around the world perform...
A New Role: The Marketing Technologist
Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and the latter...
No image, text reads Service Objects Tutorials
Here at Service Objects, we are dedicated to helping our clients integrate our data quality services as quickly as possible. One of the ways we help is educating our clients...

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